Sr Brand Manager 资深品牌经理     

18K-25K/月      上海  |  5-10年  |  本科  |  2024-06-06 15:24
职位诱惑:“多元化文化 创意氛围”
职位描述
主要职责Major Responsibilities/Primary Functions
Able to articulate agency culture to new team members
能够向团队新成员阐明公司文化

Masters process and production, produces fully integrated campaigns from start to finish, including flawless execution demonstrated through project management.
掌控制作全案广告的流程,能够自始至终参与到综合战略活动中,在项目管理中表现出精准的执行力。

Owns budgets and estimates, ensures all project costs are formally signed on estimates before commencing work
主导预算和估价,确保所有项目成本的估价在工作正式开始前得到签署

Through the oversight of Brand Executives directs the day-to-day running of entire account
通过监管品牌执行,指导整个品牌部的日常运行

Maintains constant communication with Group Brand Director on account status
及时与群品牌业务总监就客户状态保持沟通

Demonstrated micro and macro knowledge of the client’s business by continuous research of brand, its categories and competitors
不断对客户品牌,种类和竞争对手进行研究,以在宏观和微观上更好地了解客户业务

Influences the development of the highest quality of creative work by sharing knowledge of the client/business/brand and demonstrating strong creative judgment, provides constructive feedback to creatives
通过分享自己在客户、业务、和品牌方面的知识,以及自己在创意方面的高效判断,为高质量的创意工作提供意见,并为创意人员提供建设性的反馈

Assists to help to devise short term and long-term brand and advertising strategies in partnership with lead team Strategic Planner, recognizes and articulates strategic intent of creative
与战略策划领导团队合作,协助制定和策划短期和长期的品牌和广告战略,能够识别并阐明创意的战略意图

Ensures smooth running of finances and administrative systems
确保财政和行政方面协调顺利

Problem solves day-to-day account issues as needed
解决客户部的日常问题

Manages the communication between W+K, client and our partner agencies (media, retail, digital) to ensure seamless creative and media production and placement
协调W+K,客户和合作公司(媒体,零售,互动)之间的沟通,以确保创意的顺利进行和媒体制作的妥善运作

Attends shoots and edits to ensure client approval and satisfaction
参与大成本的拍摄和编辑工作以确保得到客户的满意和肯定


Responsible for Junior team member’s professional development and performance reviews
负责初级团队成员的专业发展和绩效评估
任职要求
资历,特长和特殊要求Qualifications, Distinguishing Characteristics and Special Requirements
Bachelor’s degree required
本科及以上学历

5+ years account experience in Creative-Led advertising agencies
5年以上创意广告公司客户服务工作经验者优先考虑

Fluent in spoken and written English
英文口语和书面能力俱佳者优先考虑

Fluent in spoken Mandarin, preferred fluency in written Mandarin
普通话口语及书面流利者优先

Ability to work under pressure and meet deadlines in a fast-paced creative environment
能承受工作压力,能在高效率的创意环境下按时完成工作


Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines
能够与不同部门及不同级别的同事进行有效及妥善的合作

Effective negotiation and problem-solving skills required
有效协商及解决问题的能力

Strong financial understanding of budgeting, estimating and agency profitability
对财务成本,预算和公司盈利状况有很强的认识

A demonstrated track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
能在紧张工作环境中赢得信任与尊重,保持冷静的态度以及批判性思维能力

Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
能与所有不同部门的员工沟通,有出色的书面和口头沟通技巧

Highly organized with a keen sense of attention to detail
做事十分有条理并注重细节

Exceptional initiatives and follow through skills
有积极主动开展工作和完成后续工作的能力

After hours work and overnight travel required
能接受工作所需的加班和出差

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