Copywriter 文案     

18K-25K/月      上海  |  5-10年  |  本科  |  2024-10-24 11:27
职位诱惑:“国际创意氛围 多元文化”
职位描述
主要职责Major Responsibilities/Primary Functions
与创意总监,客户执行和战略策划密切合作,了解客户创意简报要求
Works closely with Creative Directors, Account Executive and Strategic Planner to understand client creative brief

和艺术总监一起头脑风暴创作具有创新性、突破性的概念,包括所有客户简报所要求的平面、户外、数字互动电视和其他相关平台投放的概念
Brainstorms with Art Director to create innovative, groundbreaking concepts for print, OOH, digital, television, and any necessary platforms that strategically deliver within the confines of the client brief

撰写清晰明了,具说服力的原创文案
Write clear, persuasive, original copy

提交创意意见,在向客户做出提案演示前和创意总监、执行创意总监一起讨论工作进度
Submits ideas and discusses progress with the Creative Directors and Chief Creative Officers before making presentations to clients

熟练掌握各种概念构思能力,能与公司内部成员和客户讨论、陈述并解释呈现的创意概念
Demonstrates ability to think conceptually, interacts with, presents to, and explains creative concepts both internally and to clients as required at all levels

和制片、工作室、艺术买手、互动制片,客户执行和项目管理一起确保提出的创意方案能在短暂的时间得到切实的执行,并符合相应预算
Works collaboratively with Producer, Studio, Art Buyer, Interactive Producer, Account Executive and Project Management to ensure proposed creative solution can be feasibly executed within the time and budget given on the brief

监督整个广告方案流程从创意阶段到完成阶段
Oversees campaign from concept through production to completion

参加拍片制作,提供创意监督和第三方诸如总监、摄影师、插画师和艺人在制作中的品质把控
Attends shoots to provide creative supervision and quality controls for third parties in the production process such as directors, photographers, illustrators and artists


构思并发展创意概念并参加新业务需要的比稿
Provides concept development for and participates in new business pitches as needed

同步最新流行资讯和文化潮流,搜罗全球的优秀作品
Keeps up to date with popular culture and trends, researches great work globally

时刻了解广告行业创意工作的发展趋势
Stays abreast of current trends in creative work produced within the advertising industry
任职要求
资历,特长和特殊要求Qualifications, Distinguishing Characteristics and Special Requirements
本科以上学历,5年以上文案经验必须,创意广告公司工作经历者优先
Bachelor’s degree and 5+ years’ copywriting experience in a creative advertising agency preferred

有能力提供一个完整的创意工作档案
Ability to submit a reel and portfolio of creative work

沟通技巧出众,在公司内外都能提供合理的创意概念
Well-developed communication skills, including the ability to articulate creative concepts and rationale for client and team

有能力同时承担多项任务
Ability to work on multiple projects simultaneously

中英文流利,口语和书面能力俱佳,清晰了解一个出色的”case film”所具备的要素
Fluent in both Chinese and English, spoken and written required, solid understanding of what makes a great "case film"

主动积极注重细节,善于跟进项目后续工作
Exceptional initiative, attention to detail and follow-through skills

能满足工作需要的加班和出差
After-hours work and overnight travel required

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