Digital Market Intern     

WHO ARE WE?

We are a leading INDEPENDENT BRAND MANAGEMENT agency that develops, manages, and distributes brands across China and Southeast Asia.

RedFern Digital is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories in the market, covering Research, Branding, Strategy, Social Media marketing, E-commerce & Technical Integration.

We don’t help brands. WE MAKE THEM HAVE IMPACT. Having impact means beating the market and your competitors at everything you do. Our insights, experience and kick-ass team mean that your brand is not only in safe hands but is about to thrive.

RedFern Digital is seeking a Digital Marketing Intern to join our international team to cultivate and support our clients.

If you love working in a fast-paced industry, we would like to speak with you!

RESPONSIBILITIES:
As a Digital Marketing intern, you are accountable for supporting the Senior Digital Executive team in terms of management and deliverables for clients across our brand portfolio to the highest quality.

i. Manage social media activities for the clients, including content marketing and campaign management on WeChat, Weibo, Douyin, Red, Facebook, Instagram, Tiktok and Youtube translate and localize provided material that can be used to for content posts, etc;

ii. Research and report on digital accounts in line with the client’s specification and demands and understand the competitive landscape in order to develop a digital strategy;

iii. Conduct marketing research to understand the latest digital landscape, and the marketing activities of the client’s competitors;

iv. Be willing to learn and adapt to managing new digital platforms that the agency may integrate into its service portfolio;

v. Pitch clients together with the senior team and create compelling presentations;

vi. Strategically advise clients with regards to marketing in China; including but not limited to social media marketing, KOL engagement and paid media;

vii. Other tasks assigned by line managers;

REQUIREMENTS:
i. Interested in digital marketing and with outstanding learning ability;

ii. Able to acquire new knowledge and skills in a short time;

iii. Able to work with the senior digital team on projects based on clients’ needs as a part of a team or individually as required;

iv. Bilingual fluency in Chinese and English；

v. Reliable and always able to meet deadlines；

vi. Heavy user of social media platforms, including but not limited to WeChat, Weibo, Little Red Book, Douyin, Bilibili, etc；

vii. Experienced in FMCG is preferred；

NOT A REQUIREMENT BUT GREAT TO HAVE:
viii. Research background is preferred, with a focus on market research rather than data science or modeling；

ix. Have business acumen and self-motivation, able to work proactively and solve problems with a “can-do” attitude；

x. Experience in the alcohol category is preferred；

WHAT YOU WILL GET FROM THE INTERNSHIP
xi. Opportunities for you to develop your digital marketing and research skills, along with your professionalism in the workplace;

xii. Recommendation letter and internship certificate if needed;

xiii. Potential to move into a full-time position based on your performance during the internship period；