职位诱惑：“global agency”
职位描述
RESPONSIBILITIES
1）Serve as the day-to-day contact for 2–3 corporate retainer clients; anticipate client needs and translate them into executable PR plans.
2）Lead the creation of corporate-communication materials in both Mandarin and English—press releases, Q&As, briefing books, executive speeches, we-media posts, annual reports—ensuring consistency with brand tone and regulatory context.
3）Develop and maintain strong relationships with business, mass, general and vertical media as well as KOLs; secure proactive coverage and manage interview opportunities for C-suite spokespeople.
4）Draft holistic communication strategies (narrative arc, messaging house, channel mix) for corporate communication, image enhancement, product launches, crisis scenarios, ESG milestones, M&A announcements and thought-leadership campaigns.
5）Manage project timelines, vendor budgets and third-party suppliers (design, video, translation, monitoring) to deliver campaigns on schedule and within budget; issue weekly status reports and post-campaign analysis.
6）Monitor market and industry trends, policy shifts and competitor moves; turn insights into actionable counsel and quarterly trend reports for clients.
7）Support new-business pitches by conducting research, drafting proposal sections and participating in presentation rehearsals.
8）Collaborate with finance, legal and compliance teams to ensure all external statements meet listing-rule or regulatory disclosure requirements where applicable.
1）Serve as the day-to-day contact for 2–3 corporate retainer clients; anticipate client needs and translate them into executable PR plans.
2）Lead the creation of corporate-communication materials in both Mandarin and English—press releases, Q&As, briefing books, executive speeches, we-media posts, annual reports—ensuring consistency with brand tone and regulatory context.
3）Develop and maintain strong relationships with business, mass, general and vertical media as well as KOLs; secure proactive coverage and manage interview opportunities for C-suite spokespeople.
4）Draft holistic communication strategies (narrative arc, messaging house, channel mix) for corporate communication, image enhancement, product launches, crisis scenarios, ESG milestones, M&A announcements and thought-leadership campaigns.
5）Manage project timelines, vendor budgets and third-party suppliers (design, video, translation, monitoring) to deliver campaigns on schedule and within budget; issue weekly status reports and post-campaign analysis.
6）Monitor market and industry trends, policy shifts and competitor moves; turn insights into actionable counsel and quarterly trend reports for clients.
7）Support new-business pitches by conducting research, drafting proposal sections and participating in presentation rehearsals.
8）Collaborate with finance, legal and compliance teams to ensure all external statements meet listing-rule or regulatory disclosure requirements where applicable.
任职要求
QUALIFICATIONS
1）achelor’s degree or above in Communications, Journalism, Business, English, International Relations or related field.
2）2-3 years of corporate-communications experience inside a PR agency; household appliances, tech or professional-services accounts strongly preferred.
3）Native-level Mandarin plus fluent business English (written and spoken); able to produce publication-ready English press releases with minimal editing.
4）Established network of Chinese business, general and industry journalists; familiarity with new-media ecosystems (REDNote, Zhihu, Bilibili, WeChat Channels).
5）Proven track record of placing corporate news in tier-one outlets (e.g., CCTV, People Daily, Xinhua, Caixin, Yicai, Reuters, Bloomberg) and securing top-tier broadcast interviews.
6）Strong project-management skills: capable of juggling multiple deadlines, prioritising under pressure and maintaining accuracy in fast-moving news cycles.
7）Crisis-communication exposure—experience drafting holding statements, media Q&As and managing real-time monitoring dashboards.
8）Proficiency in Microsoft Office, Meltwater/Cision or equivalent media databases; basic knowledge of AI-driven monitoring tools is a plus.
9）Proactive, detail-oriented, numerate and comfortable with budget spreadsheets; understands billing cycles and can draft client-facing budget reconciliations.
10）Collaborative mindset, resilient attitude and willingness to travel domestically when events or media tours require
1）achelor’s degree or above in Communications, Journalism, Business, English, International Relations or related field.
2）2-3 years of corporate-communications experience inside a PR agency; household appliances, tech or professional-services accounts strongly preferred.
3）Native-level Mandarin plus fluent business English (written and spoken); able to produce publication-ready English press releases with minimal editing.
4）Established network of Chinese business, general and industry journalists; familiarity with new-media ecosystems (REDNote, Zhihu, Bilibili, WeChat Channels).
5）Proven track record of placing corporate news in tier-one outlets (e.g., CCTV, People Daily, Xinhua, Caixin, Yicai, Reuters, Bloomberg) and securing top-tier broadcast interviews.
6）Strong project-management skills: capable of juggling multiple deadlines, prioritising under pressure and maintaining accuracy in fast-moving news cycles.
7）Crisis-communication exposure—experience drafting holding statements, media Q&As and managing real-time monitoring dashboards.
8）Proficiency in Microsoft Office, Meltwater/Cision or equivalent media databases; basic knowledge of AI-driven monitoring tools is a plus.
9）Proactive, detail-oriented, numerate and comfortable with budget spreadsheets; understands billing cycles and can draft client-facing budget reconciliations.
10）Collaborative mindset, resilient attitude and willingness to travel domestically when events or media tours require
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