职位诱惑：“甲方 扁平化管理 知名快消”
职位描述
Main Responsibilities:
1. Lead brand/product campaign, sharply monitor planning and execution.
• Delve deeply into consumer insights to clearly define the target audience profile. Integrate brand
strategies with keen consumer insights to establish clear campaign objectives and strategies that
align with the campaign goals.
• Take lead to ensure the best deliveries in assets creation, media social digital planning, trade plan,
and campaign review. Successfully launch campaigns by collaboratively building plans with the
leading agency, internal cross-functional teams (including insights, media, connections, innovation,
data, trade marketing, sales, e-commerce, etc.), and other relevant parties.
• Take full responsibility for project management to ensure high-quality and on-time delivery.
2. Lead the roll-out plan for brand innovation product production. Work closely with all relevant parties
(global partners, innovation teams, and consumer insights) to ensure high-quality and on-time
delivery.
3. Continuously push the boundaries of creative excellence beyond routine operations.
4. Understand the business and support commercial growth through close collaboration with sales
functions.
5. Regularly plan, control, and report on the budget.
1. Lead brand/product campaign, sharply monitor planning and execution.
• Delve deeply into consumer insights to clearly define the target audience profile. Integrate brand
strategies with keen consumer insights to establish clear campaign objectives and strategies that
align with the campaign goals.
• Take lead to ensure the best deliveries in assets creation, media social digital planning, trade plan,
and campaign review. Successfully launch campaigns by collaboratively building plans with the
leading agency, internal cross-functional teams (including insights, media, connections, innovation,
data, trade marketing, sales, e-commerce, etc.), and other relevant parties.
• Take full responsibility for project management to ensure high-quality and on-time delivery.
2. Lead the roll-out plan for brand innovation product production. Work closely with all relevant parties
(global partners, innovation teams, and consumer insights) to ensure high-quality and on-time
delivery.
3. Continuously push the boundaries of creative excellence beyond routine operations.
4. Understand the business and support commercial growth through close collaboration with sales
functions.
5. Regularly plan, control, and report on the budget.
任职要求
Would typically have at least 3-5 years of account management experience at international creative agencies
in campaign planning & execution.
We hope you are
• Strong data analytical mentality and able to interpret insights and generate actions behind
marketing data
• Experienced in content development (print, video, social content, etc.) and landing activation.
• Excellent cross-function working skills: need to be a strong link between marketing &sales for
campaign planning & follow-up
• Strong in project management & organizational skills: planning, setting KPIs, rigorous follow up
• Strong users of social platforms (weibo, wechat, douyin, little red book, bilibili, etc)
• An eye for premium lifestyle designs & execution is a plus
• Bachelor degree and above, Fluent written and oral English (require Global comms)
in campaign planning & execution.
We hope you are
• Strong data analytical mentality and able to interpret insights and generate actions behind
marketing data
• Experienced in content development (print, video, social content, etc.) and landing activation.
• Excellent cross-function working skills: need to be a strong link between marketing &sales for
campaign planning & follow-up
• Strong in project management & organizational skills: planning, setting KPIs, rigorous follow up
• Strong users of social platforms (weibo, wechat, douyin, little red book, bilibili, etc)
• An eye for premium lifestyle designs & execution is a plus
• Bachelor degree and above, Fluent written and oral English (require Global comms)
福利
福利假期 灵活办公 商业保险
