职位诱惑：“五险一金全额缴纳，团队氛围融洽”
职位描述
We are looking for experienced, breakthrough and strategic social media planner especially with KOL resources and planning experience to join the Genetsis digital marketing team to assume the responsibility of KOL/media communication planning. This position works directly with social media, especially KOL to develop and implement compelling media planning programs.
The right candidate will be enthusiastic about KOL/social media resources and have the ability to integrate social media resources(especially KOL resources) to boost great media planning. Candidates will have a keen understanding of the social media world.
RESPONSIBILITIES
*According to the objectives of each stage of the brand development, create brand promotion media programs and realize media resources integration programs
*Based on the needs of media communication, combined with the core content of brand communication activities, develop media content strategies for different distribution channels, and cooperate with the content team to output content optimization programs based on different media to enhance the attractiveness and dissemination efficiency of brand content
*Reasonable integration of major social media channels especially for KOL resources, development of media relations to expand and cooperate
*Participate in the implementation of brand activity program and post-data evaluation/delivery effect monitoring, timely review and adjustment, and be responsible for user contact and communication channel effect
*Based on data-driven development of accurate delivery programs, responsible for media channel quality assessment system, and monitoring data to optimize the delivery effect in a timely manner
我们正在寻找经验丰富、敢于突破、有策略能力，尤其拥有KOL资源及合作经验的社交媒体品牌媒介传播策划加入Genetsis数字营销团队，承担起品牌媒介传播策划的职责。该职位直接与社交媒体尤其是KOL合作，开发和实施引人注目且卓有成效的媒介传播计划。
合适的候选人将对社交媒体在媒介资源（尤其熟知KOL）整合营销传播的能力充满热情。候选人需要对社交媒体领域有敏锐的理解。
主要职责
-根据品牌发展阶段性目标制定品牌推广媒介方案及媒体资源整合方案
-基于媒介传播需求，结合品牌传播活动的核心内容，制定不同传播渠道的媒介内容策略，配合内容团队输出基于不同传播媒介的内容优化方案，提升品牌内容吸引力和传播效率
-合理整合各大新媒体渠道KOL资源，制定品牌媒介关系拓展与合作
-参与品牌活动方案执行和后期数据评估/投放效果监测，及时复盘与调整，对用户触达及传播链路及效果负责
-基于数据驱动制定精准化投放方案，负责媒介渠道/KOL资源质量评估体系搭建，并基于监控数据对投放效果进行及时优化
The right candidate will be enthusiastic about KOL/social media resources and have the ability to integrate social media resources(especially KOL resources) to boost great media planning. Candidates will have a keen understanding of the social media world.
RESPONSIBILITIES
*According to the objectives of each stage of the brand development, create brand promotion media programs and realize media resources integration programs
*Based on the needs of media communication, combined with the core content of brand communication activities, develop media content strategies for different distribution channels, and cooperate with the content team to output content optimization programs based on different media to enhance the attractiveness and dissemination efficiency of brand content
*Reasonable integration of major social media channels especially for KOL resources, development of media relations to expand and cooperate
*Participate in the implementation of brand activity program and post-data evaluation/delivery effect monitoring, timely review and adjustment, and be responsible for user contact and communication channel effect
*Based on data-driven development of accurate delivery programs, responsible for media channel quality assessment system, and monitoring data to optimize the delivery effect in a timely manner
我们正在寻找经验丰富、敢于突破、有策略能力，尤其拥有KOL资源及合作经验的社交媒体品牌媒介传播策划加入Genetsis数字营销团队，承担起品牌媒介传播策划的职责。该职位直接与社交媒体尤其是KOL合作，开发和实施引人注目且卓有成效的媒介传播计划。
合适的候选人将对社交媒体在媒介资源（尤其熟知KOL）整合营销传播的能力充满热情。候选人需要对社交媒体领域有敏锐的理解。
主要职责
-根据品牌发展阶段性目标制定品牌推广媒介方案及媒体资源整合方案
-基于媒介传播需求，结合品牌传播活动的核心内容，制定不同传播渠道的媒介内容策略，配合内容团队输出基于不同传播媒介的内容优化方案，提升品牌内容吸引力和传播效率
-合理整合各大新媒体渠道KOL资源，制定品牌媒介关系拓展与合作
-参与品牌活动方案执行和后期数据评估/投放效果监测，及时复盘与调整，对用户触达及传播链路及效果负责
-基于数据驱动制定精准化投放方案，负责媒介渠道/KOL资源质量评估体系搭建，并基于监控数据对投放效果进行及时优化
任职要求
POSITION REQUIREMENTS
*3 years of experience or above in media integration
*Be proficient in the promotion and marketing rules of major online platforms and match efficient marketing resources for different event purposes
*Excellent planning skills, digital sensitivity, strong data analysis capabilities, and real-time data feedback to adjust the delivery execution plan in a timely manner
*Work conscientiously, proactively, with a strong sense of responsibility, team spirit, results-oriented
*Strong resistance to stress, willingness to accept challenges, flexible thinking, independent play, creativity, communication and understanding skills
*KOL resources and KOL planning experience
*Experience in the implementation of promotional strategies in the consumer goods industry (food, fashion, beauty) is preferred
EDUCATION/TRAINING
*Bachelor degree and above
*English can be normal written and oral
职位要求
-3年以上媒介整合营销相关经验
-精通各大线上平台推广和营销规则，能针对不同活动目的匹配高效营销资源
-策划能力出众，对数字敏感，具备较强的数据分析能力，并能根据实时的数据反馈及时调整投放执行计划
-工作认真负责、积极主动、责任心强、团队合作精神，结果导向
-抗压力强、愿意接受挑战、思维灵活、独立担当、有创造力，沟通理解能力强
-熟悉KOL运作，具备KOL资源
-具有消费品行业 （食品、时尚、美妆）媒介策略经验优先
教育背景
-本科及以上学历
-良好的书面及口头英语沟通能力优先
*3 years of experience or above in media integration
*Be proficient in the promotion and marketing rules of major online platforms and match efficient marketing resources for different event purposes
*Excellent planning skills, digital sensitivity, strong data analysis capabilities, and real-time data feedback to adjust the delivery execution plan in a timely manner
*Work conscientiously, proactively, with a strong sense of responsibility, team spirit, results-oriented
*Strong resistance to stress, willingness to accept challenges, flexible thinking, independent play, creativity, communication and understanding skills
*KOL resources and KOL planning experience
*Experience in the implementation of promotional strategies in the consumer goods industry (food, fashion, beauty) is preferred
EDUCATION/TRAINING
*Bachelor degree and above
*English can be normal written and oral
职位要求
-3年以上媒介整合营销相关经验
-精通各大线上平台推广和营销规则，能针对不同活动目的匹配高效营销资源
-策划能力出众，对数字敏感，具备较强的数据分析能力，并能根据实时的数据反馈及时调整投放执行计划
-工作认真负责、积极主动、责任心强、团队合作精神，结果导向
-抗压力强、愿意接受挑战、思维灵活、独立担当、有创造力，沟通理解能力强
-熟悉KOL运作，具备KOL资源
-具有消费品行业 （食品、时尚、美妆）媒介策略经验优先
教育背景
-本科及以上学历
-良好的书面及口头英语沟通能力优先
福利
醇香咖啡,水果,零食,下午茶,生日会,团建活动
关于EQI DATA
Join us to boost the profitability of online business in China! Turn data into actionable insights!
