DM&EC Account Manager 数字营销&电子商务客户经理     

15K-30K/月      上海  |  3-5年  |  本科  |  2022-07-11 11:35
职位诱惑:“五险一金全额缴纳,团队氛围融洽”
职位描述
We are looking for a brand Account Manager with experience in social media/digital marketing who can accurately understand client needs, have the ability of proposal, coordination and the skills of promotion, and is familiar with the mainstream e-commerce platform operation, can closely cooperate with digital marketing and e-commerce operations team, effectively ensure the smooth implementation of client brand projects. 

我们正在寻找一名品牌客户经理,具备社交媒体广告客户服务经验,希望您能准确理解客户需求,有良好的策划、提案、协调推进能力,并且熟悉主流电商平台运营规则,能够协同数字营销及电商运营团队,有效确保客户品牌项目顺利执行。

RESPONSIBILITIES
* Effective communication with clients, understanding clients’ needs, familiar with social media, with good digital marketing creative planning and proposal skills 
* Cooperation with social media KOL resources and work with the digital marketing team to refine, organize, and take control of strategy delivery and matching resources to implement digital marketing projects 
* Apply and develop domestic e-commerce and cross-border e-commerce knowledge, cooperate with the e-commerce team to connect clients to implement brand e-commerce promotion projects 
* Manage and execute brand projects, control progress, control budgets, and evaluate performance results 
* Maintenance of contract rights and interests, crisis management, and compliance management of various types of intellectual property rights in cooperation with overseas brands, participating in assisting new brands in repositioning and brand asset management in the Chinese market; 
* Communication, coordinating in solving product quality problems of overseas brands, abnormal orders, settlement issues, and other product-related work 
* Daily communication with the brand to ensure timely and correct transmission of information, brand weekly report, weekly meeting (including training) organization and arrangements, brand visit reception and relationship maintenance; 

主要职责
*与客户有效沟通,理解客户需求,熟悉社交媒体,具备良好的数字营销创意策划、提案能力
*与KOL合作,配合数字营销团队细化、整理,并把关投放策略及匹配资源
*应用并发展国内电商平台及跨境电商知识及经验,配合电子商务团队对接客户,执行品牌客户电商推广项目
*管理和执行客户项目,控制进度,控制预算,并对传播效果进行评估
*与海外品牌合作的合同权益维护、危机公关,以及知识产权各类授权的合规管理,参与协助新品牌中国市场再定位与品牌资产管理
*沟通、协助解决海外品牌的产品质量问题、订单异常问题、结算问题,以及其他产品相关的工作对接
*日常与品牌方沟通确保信息及时正确传递,品牌周月报,周月会(含培训)的组织与安排,品牌来访接待与关系维护
任职要求
POSITION REQUIREMENTS
* Minimun 3 years experience in account management
* Excellent creative proposal capabilities
* With social media KOL resources and cooperation experience
* With domestic e-commerce and cross-border e-commerce knowledge and experience, familiar with E-Commerce promotion ways and tools
* Good interpersonal skills, language skills, and adaptability
* Attention to detail, strong sense of responsibility, high level of execution, results-oriented, team collaborators
* Project management with software is a must
* Skilled application of Microsoft office software
* Account management experience in the consumer goods industry (food, beverage, beauty) is preferred

EDUCATION/TRAINING
* Bachelor degree and above
* Advertising, new media, e-commerce majors are preferred
* English can be normal written and oral

任职要求
*3年以上广告项目管理经验
*具备优秀的创意提案能力
*有KOL资源,有KOL合作经验
*具备国内电商平台及跨境电商知识及经验,熟悉国内主流电商及跨境电商推广方法及工具
*具备良好的人际沟通能力、语言表达能力、处事应变能力
*注重细节,责任心强,高度的执行能力,结果导向,团队协作者
*会使用管理软件进行项目管理
*熟练应用Microsoft办公软件
*具有消费品行业 (食品、饮料、美妆)客户项目管理经验优先

教育背景
*本科及以上学历
*广告、新媒体、传媒、电子商务等专业优先
*必须具备良好的书面及口头英语沟通能力

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上海 |  10-50人

营销代理商
职位地址
安远路285号安垦创意园
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