职位诱惑：“WPP、4A、福利待遇好”
职位描述
Responsibilities:
• Understands all aspects of content strategy, from research, analysis and strategic planning to the ongoing creation, optimisation, and governance of content that serves user needs and helps achieve measurable business objectives
• Use a combination of data analysis and creative thinking to develop the best approach for content strategy - ensuring plans meet business objectives and considers multiple audience segments and customer journey
• Develop innovative 360 content executions against defined brand strategy and themes.
• Work across integrated digital campaigns, with experience in audio, print and live event experiences
• Collaborate with Hogarth internal teams on production models to produce, internationalise and optimise content and to set up platform solutions for clients.
• Define and write compelling narratives that inspire content tactics laddered back to the core strategy
• Use data to measure content effectiveness and develop optimisation plans for ongoing and future campaigns
• Develop processes and tools that accelerate the pace of innovation.
• Identify and work with technology solutions (free and paid) that support strategy development and deliver efficiencies and scale.
• Lead the way for best practises and thought leadership on all areas of content executions
• Understands all aspects of content strategy, from research, analysis and strategic planning to the ongoing creation, optimisation, and governance of content that serves user needs and helps achieve measurable business objectives
• Use a combination of data analysis and creative thinking to develop the best approach for content strategy - ensuring plans meet business objectives and considers multiple audience segments and customer journey
• Develop innovative 360 content executions against defined brand strategy and themes.
• Work across integrated digital campaigns, with experience in audio, print and live event experiences
• Collaborate with Hogarth internal teams on production models to produce, internationalise and optimise content and to set up platform solutions for clients.
• Define and write compelling narratives that inspire content tactics laddered back to the core strategy
• Use data to measure content effectiveness and develop optimisation plans for ongoing and future campaigns
• Develop processes and tools that accelerate the pace of innovation.
• Identify and work with technology solutions (free and paid) that support strategy development and deliver efficiencies and scale.
• Lead the way for best practises and thought leadership on all areas of content executions
任职要求
Qualifications:
• You have 5-7 years experience crafting content strategy within a branded environment, whether agency-side or in-brand.
• Bachelor’s degree or equivalent, with strong content/digital marketing and analytical background
• You are an advocate for an audience-first approach
• You have amazing research, analytical, and decision-making skills
• You have passion for brand building via digital and content design.
• You are familiar with the use of taxonomy for content management and recommends improvement to existing information architecture.
• You are a leader who can speak compellingly — and become a trusted adviser — to executive leadership, senior management, and subject matter experts, and who can work as the only content strategist on the team
• You are organised, thoughtful and can be counted on to deliver great work at all times
Experience:
• Excellent knowledge of technology and existing and emerging platforms
• A working understanding of digital advertising ecosystem is also necessary, including an understanding of search and programmatic creative
• A dynamic and enthusiastic business leader
• An excellent presenter with the ability to engage and motivate others
• The ability to thrive in an ever changing and dynamic work environment
• Commercially focused with a passion for delivering and exceeding results
• Experience working in a high technology, service driven environment
• Experience managing and influencing a large number of diverse senior stakeholders
• Ability to recognize and develop strategic opportunities
• Senior client management experience dealing with and participating with key accounts
• You have 5-7 years experience crafting content strategy within a branded environment, whether agency-side or in-brand.
• Bachelor’s degree or equivalent, with strong content/digital marketing and analytical background
• You are an advocate for an audience-first approach
• You have amazing research, analytical, and decision-making skills
• You have passion for brand building via digital and content design.
• You are familiar with the use of taxonomy for content management and recommends improvement to existing information architecture.
• You are a leader who can speak compellingly — and become a trusted adviser — to executive leadership, senior management, and subject matter experts, and who can work as the only content strategist on the team
• You are organised, thoughtful and can be counted on to deliver great work at all times
Experience:
• Excellent knowledge of technology and existing and emerging platforms
• A working understanding of digital advertising ecosystem is also necessary, including an understanding of search and programmatic creative
• A dynamic and enthusiastic business leader
• An excellent presenter with the ability to engage and motivate others
• The ability to thrive in an ever changing and dynamic work environment
• Commercially focused with a passion for delivering and exceeding results
• Experience working in a high technology, service driven environment
• Experience managing and influencing a large number of diverse senior stakeholders
• Ability to recognize and develop strategic opportunities
• Senior client management experience dealing with and participating with key accounts
