职位诱惑：“团队聚餐、带薪年假、通讯津贴”
职位描述
Job Summary
The role will be supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.
Responsibilities：
Influencer Engagement
• Serve as day-to-day contact for influencers; share knowledge
• Conduct outreach relevant to integrated marketing or other campaign tactics
• Oversee management of reactive requests, proactively influence & garner coverage
• Contribute to brainstorms & strategic campaign development
• Provide timely and in-depth analysis of coverage results & trends
Digital & Social Media Acumen
• Assist in creating high-level digital/social media strategies that are integrated into communication plans
• Amplify/promote news on social properties; update & maintain social editorial calendar
• Support on copywriting and editing for WeChat and Weibo articles
• Deep knowledge of China social media platforms (beyond WeChat and Weibo)
• Monitor backend tracking of social media accounts and keep detailed tracking records
• Manage advertising and media buy for WeChat and Weibo platforms
• Creation of monthly and weekly reports for social media accounts
Client Engagement
• Begin anticipating client communication challenges & develop recommendations
• Contribute to development & implementation of communication strategies
• Execute tasks associated with projects; may lead certain aspects of project
• Oversee client meetings, agendas & recaps
• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative
• Business Acumen & Strategic Thinking
• Contribute to plans & own executing portions of a plan ? Identify opportunities for cross-team integration
• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.
New Business Development
• Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
• Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
• Understand & identify potential opportunities to grow & diversify existing account
• Begin to develop and nurtu
The role will be supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.
Responsibilities：
Influencer Engagement
• Serve as day-to-day contact for influencers; share knowledge
• Conduct outreach relevant to integrated marketing or other campaign tactics
• Oversee management of reactive requests, proactively influence & garner coverage
• Contribute to brainstorms & strategic campaign development
• Provide timely and in-depth analysis of coverage results & trends
Digital & Social Media Acumen
• Assist in creating high-level digital/social media strategies that are integrated into communication plans
• Amplify/promote news on social properties; update & maintain social editorial calendar
• Support on copywriting and editing for WeChat and Weibo articles
• Deep knowledge of China social media platforms (beyond WeChat and Weibo)
• Monitor backend tracking of social media accounts and keep detailed tracking records
• Manage advertising and media buy for WeChat and Weibo platforms
• Creation of monthly and weekly reports for social media accounts
Client Engagement
• Begin anticipating client communication challenges & develop recommendations
• Contribute to development & implementation of communication strategies
• Execute tasks associated with projects; may lead certain aspects of project
• Oversee client meetings, agendas & recaps
• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative
• Business Acumen & Strategic Thinking
• Contribute to plans & own executing portions of a plan ? Identify opportunities for cross-team integration
• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.
New Business Development
• Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
• Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
• Understand & identify potential opportunities to grow & diversify existing account
• Begin to develop and nurtu
任职要求
Qualifications:
• Typically at least 2-3 years’ experience in social media communications, preferably in an agency setting &/or within applicable industry
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
• Has established influential relationships & proactively placed stories
• Demonstrated ability to establish strong client relationships
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
• Fluent in Mandarin, highly proficient in speaking and written English
• Interested in Mobile Games is plus.
• Typically at least 2-3 years’ experience in social media communications, preferably in an agency setting &/or within applicable industry
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
• Has established influential relationships & proactively placed stories
• Demonstrated ability to establish strong client relationships
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
• Fluent in Mandarin, highly proficient in speaking and written English
• Interested in Mobile Games is plus.
