BBH China

BBH opened its Shanghai office in 2006 with eight people, and has managed to stay lean ever since. Now with 85 people and 23 brands, BBH Shanghai is still one of the smallest ‘big international’ shops in China. The agency maintains a relatively small footprint in order to nurture a consistently intimate culture. We believe that true creativity flourishes in an environment of trust, collaboration and constant improvement.
We also believe in our responsibility to help raise the world’s expectation of Chinese-born creativity. That’s why BBH Shanghai has built its Client roster to allow 60% of its creative work to be regional or global in reach.
We are also proud to say that the senior leadership team has stayed together since the office’s opening. The stability that comes with it is a key factor in building trust with clients in China, where things change at the speed of light.
R3 was quoted in CampaignAsia for saying “BBH China ranks first in the overall performance ranking with the highest level of client satisfaction, a commendable achievement given the highly competitive environment they operate in. BBH achieved first position for the first time in 2010 and in 2016 they lead the ranking again.”
The Shanghai office has also being awarded Highest Client Satisfaction in China (R3 report 2016) and Top 10 Most Effective Agencies of the Year (Greater China Effie 2015).

BBH Shanghai’s vision is to be the most creatively-potent, commercially-effective agency in China. Our strategy is to grow the agency in shape, not just in size. We have successfully created thriving business units that leverage BBH’s top-notch creativity and strategy to address the entire marketing value-chain – from brand consulting, comms planning, creative development, production, social strategy and more. We have effectively innovated the “shape” of our creative offering – opening new avenues for Clients and brands to access BBH’s creative strength.