Content Specialist 内容专员(数字与社交媒体方向)     

8-15k/月      北京 |  1-3年 |  本科 |  2018-07-09 13:51
职位诱惑:“国际化团队 工作氛围好 海外培训”
Key Responsibilities

• Create, explore and develop a range of brand voices for clients across diverse industry sectors (fashion, retail, luxury, beauty, sports, travel)
• Content creation for multiple platforms and in multiple Chinese formats, e.g. taglines, Weibo posts, WeChat content, longer-form editorial content
• Working with the Content Manager and Social Media Managers to ensure copy tone and voice is on brand and in accordance with client’s brand strategy
• Work with the strategy team to develop creative digital campaigns that fulfill clients’ criteria – write copy that supports and aligns with the campaign strategy
• Copy based creative input into new business pitches: exploring copy concepts for potential clients

• 为不同行业(时尚,零售,奢侈品,美容,体育,旅游等)客户创造、探索和开发一系列品牌形象与声音
• 在多个平台(例如微博,微信,小红书,知乎等),用多种方式创建中文内容,包括标语与社交媒体内容
• 与内容经理与社交媒体经理共同合作,确保内容的风格符合客户的品牌策略
• 与策略团队合作,创作符合客户品牌定位的创意广告与活动文案
• 协助开发新品牌,为潜在的客户发掘内容。

• Native Chinese speaker, advanced in spoken and written English
• 1 year minimum in a content creation or copywriting role
• Familiarity with the major new digital platforms in China, sensitivity to online trends and hot topics
• Fashion, luxury or consumer goods industry experience a plus
• Portfolio/writing samples must be provided

• 中文母语,英文读写流利
• 至少1年以上的内容创作或文案经验
• 熟悉中国主流社交媒体平台,对当下趋势及热点敏感
• 时尚、奢侈品或消费品行业经验者优先
• 需要提供个人作品集或写作样本

五险一金 海外培训 年底双薪

关于Hot Pot Digital

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Hot Pot Digital

Beijing |  10-50人