Strategic Planner 策略策划     

面议      北京  |  3-5年  |  本科  |  2021-03-01 11:53
职位诱惑:“工作环境氛围好”
职位描述
1. Handle projects independently with minimum guidance from superior.
尽量独立完成项目
2. Digest client's brief, identify real issue, challenges, and the communication objective and goals.
消化客户的简报,确定根本的问题、挑战和沟通目标
3. Analyzing the economic, political, social and technical environment, pinpoint strength, weaknesses, forecast trends and identify opportunities.
分析经济、政治、社会和操作空间,找出优势、劣势,预测趋势,识别机遇。
4. Draft research proposals, conducting interviews, market research and opinion polling on consumer behavior and mindset.
起草研究报告,对消费者的行为和心态进行访谈、市场调研和意见调查。
5. Detect consumer insights, craft strategic concept/ideas based on Consumer Insights
根据消费者洞察制定战略概念/想法
6. Compile and run creative brief, brainstorm, project updates.
编写并运行创意简报、头脑风暴、项目更新
7. Give creative support and clarifications during the creative development.
在创意开发过程中给予创意支持和解释
任职要求
Qualifications
1. Proficiency in Microsoft Word, Excel, PowerPoint
精通Microsoft Word、Excel、PowerPoint
2. University degree and above.
本科及以上学历
3. Fluent Mandarin and English (Written and Spoken)
流利的中英文表达(书面和口头)
4. Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
专业优先:市场营销、传播学、工商管理、统计学和心理学
5. Minimum 3 years working experience in marketing, communication or other strategy development related field.
至少3年市场营销、传播或其他战略发展相关领域的工作经验。
6. Wide exposure and good overall understanding of marketing, branding and advertising.
对市场营销、品牌和广告有广泛和全面的了解
7. Grasped the fundamental planning skills, i.e. competitive analysis, benchmark study, identify client's real issue and challenges
掌握基本的策划技巧,即竞争分析、基准研究、识别客户的根本问题和挑战
8. Good understanding of technology and automobile industry.
对信息技术和汽车工业有很好的了解


Personalities
1. Curious, passionate & resourceful
好奇、热情、足智多谋
2. Analytical and flexible
分析性和灵活性
3. Clear & confident self-expression
清晰自信的自我表达
4. Team player
团队精神
5. Have original opinion, and dare to speak up when there is a different POV.
有独到见解,有不同观点时敢于直言
6. Self-motivated, have a strong urge to explore truth and push boundaries for the best solutions.
自我激励,有强烈的探索真理的冲动,持续的推动力直至生成最佳解决方案
福利
五险一金 补充医疗保险 年度体检 节日福利 假期福利

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Serviceplan

上海 北京 香港 |  100-500人

营销代理商
职位地址
北京市朝阳区光华路9号天阶大厦20层