职位诱惑：“海外背景，国际团队，入职培训”
职位描述
Responsibilities：
- Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight
- Make branding recommendations when needed, sell ideas to client and team
- Ensure strategic execution while collaborating closely with Art Director
- Write effective and compelling short or long-form copy for all communication channels.
- Develop compelling content ideas and copy requirements
- Establish a consistent tone of voice, even if guidelines are not documented
- Integrate with copy from other media when necessary
- Communicate with team leads to assess all aspects of the idea and its execution in order to carry out the creative vision
- Research, create and articulate high level concepts for traditional & digital experiences based objectives and brand considerations and inspire teammates to do the same
- Write compelling concept vision statements and creates appropriate story and presentation in accordance to presentation objectives and sells this to other team members and client
- Participate in brainstorming and conceptualization activities. Establish a consistent tone of voice, even if guidelines are not documented
- Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight
- Make branding recommendations when needed, sell ideas to client and team
- Ensure strategic execution while collaborating closely with Art Director
- Write effective and compelling short or long-form copy for all communication channels.
- Develop compelling content ideas and copy requirements
- Establish a consistent tone of voice, even if guidelines are not documented
- Integrate with copy from other media when necessary
- Communicate with team leads to assess all aspects of the idea and its execution in order to carry out the creative vision
- Research, create and articulate high level concepts for traditional & digital experiences based objectives and brand considerations and inspire teammates to do the same
- Write compelling concept vision statements and creates appropriate story and presentation in accordance to presentation objectives and sells this to other team members and client
- Participate in brainstorming and conceptualization activities. Establish a consistent tone of voice, even if guidelines are not documented
任职要求
Requirements：
- Bachelor’s degree required
- Major in Advertising, Journalism, English or Communications preferred
- At least 5 years of copywriting or editorial experience in digital advertising or marketing environments
- Awareness of multi-disciplines of offline & online marketing, website, packaging, design
- People Management Skills
- Ability to present and articulate the thinking/concept behind the work internally
- Creative, innovative thinking, willing to take initiative
- Proficiency in English and Mandarin
- Bachelor’s degree required
- Major in Advertising, Journalism, English or Communications preferred
- At least 5 years of copywriting or editorial experience in digital advertising or marketing environments
- Awareness of multi-disciplines of offline & online marketing, website, packaging, design
- People Management Skills
- Ability to present and articulate the thinking/concept behind the work internally
- Creative, innovative thinking, willing to take initiative
- Proficiency in English and Mandarin
