职位诱惑：“Fashion PR”
职位描述
Karla Otto Beijing is looking for an enthusiastic Account Manager who is a self-starter, but also a team player with ability to lead and motivate others. The candidate will have at least 3 years of experience either in-house at a luxury brand or within an agency. The Account Manager will have good writing skills, an in-depth knowledge of fashion trends and the industry, be adept at juggling multiple clients and possess excellent editorial contacts.
任职要求
Working alongside the Director:
Work with all Karla Otto offices on seasonal brand plans and media strategies
Suggest ideas/initiatives/ strategies to drive brand awareness
Proactively outreach to key market /news editors and stylists in key regional long/short lead, and online media outlets to secure fashion media coverage, features, and news items
Handle day to day PR activity and duties on account
Keep an overview of collections and sample loan activities.
Write interesting, creative, and effective press materials including press releases and bios and guide accounts in branding and marketing efforts
Monitor press coverage. Pitch and manage accounts and execute profile stories and editorial coverage
Manage press previews, fashion shows and the planning of events including logistics, catering, direct mailings, and décor, followed by re-cap reports
Compile / oversee monthly status reports that include brands’ progress comparing each month’s performances
Participate in client meetings and conference calls
Able to lead, encourage, mentor, and develop a team of junior staff members
The Ideal Candidate
•A minimum of 3 years experience, preferably handing multiple luxury labels
•Educated to degree level in advertising, PR, marketing, communications or a related field
•Be able to work under pressure to meet deadlines
•A solid understanding of fashion and industry trends
•Generates novel and useful ideas and solutions to everyday problems and challenges
•Sets goals, monitors and reviews plans and prioritises tasks effectively
•A strong work ethic
•A wide range of extensive industry contacts
•Accomplishes tasks accurately and thoroughly with strong follow-up skills
•Takes ownership for specific projects without supervision
•Displays leadership qualities and effectively delegates where appropriate
•Confidence to train and direct the work of Account Coordinators and Assistants
•Outstanding communication skills
•Strong computer skills
Language skills
• Mandarin
• English
Work with all Karla Otto offices on seasonal brand plans and media strategies
Suggest ideas/initiatives/ strategies to drive brand awareness
Proactively outreach to key market /news editors and stylists in key regional long/short lead, and online media outlets to secure fashion media coverage, features, and news items
Handle day to day PR activity and duties on account
Keep an overview of collections and sample loan activities.
Write interesting, creative, and effective press materials including press releases and bios and guide accounts in branding and marketing efforts
Monitor press coverage. Pitch and manage accounts and execute profile stories and editorial coverage
Manage press previews, fashion shows and the planning of events including logistics, catering, direct mailings, and décor, followed by re-cap reports
Compile / oversee monthly status reports that include brands’ progress comparing each month’s performances
Participate in client meetings and conference calls
Able to lead, encourage, mentor, and develop a team of junior staff members
The Ideal Candidate
•A minimum of 3 years experience, preferably handing multiple luxury labels
•Educated to degree level in advertising, PR, marketing, communications or a related field
•Be able to work under pressure to meet deadlines
•A solid understanding of fashion and industry trends
•Generates novel and useful ideas and solutions to everyday problems and challenges
•Sets goals, monitors and reviews plans and prioritises tasks effectively
•A strong work ethic
•A wide range of extensive industry contacts
•Accomplishes tasks accurately and thoroughly with strong follow-up skills
•Takes ownership for specific projects without supervision
•Displays leadership qualities and effectively delegates where appropriate
•Confidence to train and direct the work of Account Coordinators and Assistants
•Outstanding communication skills
•Strong computer skills
Language skills
• Mandarin
• English
