职位诱惑：“PR Agency”
职位描述
Karla Otto is looking for Head of Digital who will work from the Shanghai office, as Head of the company’s China Digital team, and report to the Senior Vice President, Karla Otto Asia. The successful candidate will be a creative thinker who’s never short of ideas and will have experience in digital PR, content strategy, social media (Wechat and Weibo), performance and influencer marketing. They will be responsible for defining, executing and managing engaging digital strategies for a range of high-profile luxury clients and will have brilliant interpersonal and organizational skills, as well as experience in presenting their ideas, and interacting with Senior Management.
Main duties and responsibilities:
Client Focus
• Oversee the management of client accounts
• Commissioning, creation and promotion of branded content
• Define social media strategies, working alongside the Digital Content Editor to manage and produce inspiring content, on both a weekly and project basis
• Develop a talent network of writers, bloggers, art directors, photographers, film makers, illustrators etc. to ensure Karla Otto Digital has a strong pool of creative contributors to call on
• Create opportunities and work to amplify content and campaigns created by Karla Otto across digital networks, through partnerships and syndication
• Liaise closely with the PR, proactively managing workflow and resolving issues, reacting to client and consumer feedback
• Advise clients on opportunities for amplification through performance (SEO, PPC etc.) and influencer (bloggers, affiliate sites etc.) marketing
• Remain ahead of all news at the intersection of fashion, lifesytle and tech in order to advise clients on new opportunities and emerging strategies
• Create and deliver campaign reports, both qualitative and quantitative
• Deliver accurate budgets required for execution of proposed projects and manage expenditure against these accordingly
• Win client trust and build and develop long term relationships
• Keep up to speed with client competitors and current events relevant to the digital and luxury space
• Assist the Senior Director on new business pitches, pulling together ideas, strategies and presentations autonomously where necessary
Main duties and responsibilities:
Client Focus
• Oversee the management of client accounts
• Commissioning, creation and promotion of branded content
• Define social media strategies, working alongside the Digital Content Editor to manage and produce inspiring content, on both a weekly and project basis
• Develop a talent network of writers, bloggers, art directors, photographers, film makers, illustrators etc. to ensure Karla Otto Digital has a strong pool of creative contributors to call on
• Create opportunities and work to amplify content and campaigns created by Karla Otto across digital networks, through partnerships and syndication
• Liaise closely with the PR, proactively managing workflow and resolving issues, reacting to client and consumer feedback
• Advise clients on opportunities for amplification through performance (SEO, PPC etc.) and influencer (bloggers, affiliate sites etc.) marketing
• Remain ahead of all news at the intersection of fashion, lifesytle and tech in order to advise clients on new opportunities and emerging strategies
• Create and deliver campaign reports, both qualitative and quantitative
• Deliver accurate budgets required for execution of proposed projects and manage expenditure against these accordingly
• Win client trust and build and develop long term relationships
• Keep up to speed with client competitors and current events relevant to the digital and luxury space
• Assist the Senior Director on new business pitches, pulling together ideas, strategies and presentations autonomously where necessary
任职要求
Essential Skills:
• Fluent in Chinese and English (written and spoken)
• Strong sense of luxury brand aesthetics with an excellent taste level
• Mid to senior level experience of working in a digital agency, or in-house at a brand that has a strong and forward-thinking digital footprint. Past client-facing experience is an advantage
• Experience in implementing innovative and impactful multi-channel digital content strategies
• Experience in performance and affiliate marketing
• Experience in content syndication
• Natural planner and organizer who is experienced in overseeing and driving the on-going management of digital content and strategies
• Knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
• Knowledge of Wechat, Weibo and other social media ecosystem relevant to the luxury field
• Ability to effectively communicate information and ideas in written and verbal format and confidence in presenting client pitches
• Strong skills in creating powerpoint presentations
• Strong relationship builder
• Strong project management and organisational skills
• Excellent communication and copywriting skills
• A real team player who will excel in a dynamic and fast-paced environment
• Ability to juggle multiple projects and work to stringent deadlines
• Fluent in Chinese and English (written and spoken)
• Strong sense of luxury brand aesthetics with an excellent taste level
• Mid to senior level experience of working in a digital agency, or in-house at a brand that has a strong and forward-thinking digital footprint. Past client-facing experience is an advantage
• Experience in implementing innovative and impactful multi-channel digital content strategies
• Experience in performance and affiliate marketing
• Experience in content syndication
• Natural planner and organizer who is experienced in overseeing and driving the on-going management of digital content and strategies
• Knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
• Knowledge of Wechat, Weibo and other social media ecosystem relevant to the luxury field
• Ability to effectively communicate information and ideas in written and verbal format and confidence in presenting client pitches
• Strong skills in creating powerpoint presentations
• Strong relationship builder
• Strong project management and organisational skills
• Excellent communication and copywriting skills
• A real team player who will excel in a dynamic and fast-paced environment
• Ability to juggle multiple projects and work to stringent deadlines
