职位诱惑：“Karla Otto”
职位描述
Working alongside the Director:
• Work with all Karla Otto offices on seasonal brand plans and media strategies
• Proactively outreach to key lifestyle/design/interior/news editors in key regional long/short lead, TV and online media outlets to secure media coverage, features, and news items
• Able to lead, encourage, mentor, and develop junior staff members (Account Coordinator and intern as direct reports)
• Handle day to day PR activity and duties on account
• Write interesting, creative, and effective press materials including press releases and bios and guide accounts in branding and marketing efforts
• Liaise with International offices to manage all editorial requests and special projects including key media materials
• Monitor press coverage
• Pitch and manage accounts and execute profile stories and editorial coverage
• Execute and manage all press previews, fashion shows and the planning of events including logistics, catering, direct mailings, and décor, followed by re-cap reports
• Proactively outreach to secure special feature stories in conjunction with Events and VIP teams to insure all steps are taken to accommodate special requests
• Keep direct contact and communication with press/media
• Prepare agendas and media updates for client calls
• Compile monthly status reports that include brands’ progress comparing each month’s performances
• Work with all Karla Otto offices on seasonal brand plans and media strategies
• Proactively outreach to key lifestyle/design/interior/news editors in key regional long/short lead, TV and online media outlets to secure media coverage, features, and news items
• Able to lead, encourage, mentor, and develop junior staff members (Account Coordinator and intern as direct reports)
• Handle day to day PR activity and duties on account
• Write interesting, creative, and effective press materials including press releases and bios and guide accounts in branding and marketing efforts
• Liaise with International offices to manage all editorial requests and special projects including key media materials
• Monitor press coverage
• Pitch and manage accounts and execute profile stories and editorial coverage
• Execute and manage all press previews, fashion shows and the planning of events including logistics, catering, direct mailings, and décor, followed by re-cap reports
• Proactively outreach to secure special feature stories in conjunction with Events and VIP teams to insure all steps are taken to accommodate special requests
• Keep direct contact and communication with press/media
• Prepare agendas and media updates for client calls
• Compile monthly status reports that include brands’ progress comparing each month’s performances
任职要求
KEY ATTRIBUTES
• Minimum 3-4 years of experience preferably handling multiple luxury labels in lifestyle & design fields
• Associate or bachelor degree required in advertising, PR, marketing, communication or related field
• Be able to work under pressure to meet deadlines
• Must have a solid understanding of lifestyle and design trends and industry
• Confidence to train and direct the work of Account Coordinators and Assistants
• Displays leadership qualities and effectively delegates where appropriate
• Generates novel and useful ideas and solutions to everyday problems and challenges
• Sets goals, monitors and reviews plans and prioritises tasks effectively
• Outstanding communication skills
• Takes ownership for specific projects without supervision
• Strong work ethic
• Accomplishes tasks accurately and thoroughly with strong follow-up skills
• Strong computer skills including Outlook, Excel, and Powerpoint, FGPS
• Fluent in Chinese and English (spoken and written)
• Minimum 3-4 years of experience preferably handling multiple luxury labels in lifestyle & design fields
• Associate or bachelor degree required in advertising, PR, marketing, communication or related field
• Be able to work under pressure to meet deadlines
• Must have a solid understanding of lifestyle and design trends and industry
• Confidence to train and direct the work of Account Coordinators and Assistants
• Displays leadership qualities and effectively delegates where appropriate
• Generates novel and useful ideas and solutions to everyday problems and challenges
• Sets goals, monitors and reviews plans and prioritises tasks effectively
• Outstanding communication skills
• Takes ownership for specific projects without supervision
• Strong work ethic
• Accomplishes tasks accurately and thoroughly with strong follow-up skills
• Strong computer skills including Outlook, Excel, and Powerpoint, FGPS
• Fluent in Chinese and English (spoken and written)
