Digital Creative Copywriter 数字创意编辑     

8K-11K/月      上海  |  1-3年  |  学历不限  |  2023-10-27 17:29
职位诱惑:“有活力的团队及工作环境”
职位描述
As Digital Creative Copywriter at Digital Luxury Group (DLG), your mission will be to lead the editorial direction to work towards the client’s editorial and creative goals. In producing creative content for strategic online communication, you will be collaborating across teams and working with a range of admired luxury brands.
作为Digital Luxury Group (DLG)的数字创意编辑,你的任务是为实现客户的编辑与创意目标,主导文案创意与编辑。为线上传播策略编撰极富创意的文案内容的你,将与其他部门和团队合作,为一系列知名奢侈品牌提供服务。


Responsibilities:
• Creation of editorial content, including on-time delivery according to the editorial calendar defined in conjunction with Account Manager
• Assist the Account Manager in shaping and defining digital communication strategies for DLG clients, in particular leadership on editorial strategy
• Actively participate in the conception and implementation of creative digital strategies to support achievement of the client’s overall objectives
• Lead editorial brand creative campaign angles and milestones by understanding client internal brand vision both globally and locally, and pulling together necessary resources
• Coordinate with Graphic Designers to identify suitable visuals to deliver and maintain high quality digital communications for DLG clients
• Keep up-to-date with new industry topics to develop rich content suitable to achieve clients’ specific goals
工作职责
• 撰写文案内容,包括与客户经理一同制定文案编撰计划并按时完成交付
• 协助客户经理为DLG客户塑造和定义数字传播策略,特别主导编辑策略
• 积极参与数字营销策略的创意概念和实施,支持客户整体目标的实现
• 同时通过全球化及本地化眼光来理解客户品牌的内在愿景,整合必要的资源,在品牌活动的文案创意部分担任领导角色
• 与平面设计师紧密合作,提供卓越的视觉效果,为DLG客户呈现高质量作品
• 密切关注最新的行业主题,开发丰富内容,以实现客户特定的目标
任职要求
Qualifications:
• Passion for and knowledge of trends Chinese luxury industry, consumer behavior, and digital and social media landscape
• Native Chinese, with excellent copywriting and editorial skills
• Proficiency in English
• Open-minded and creative with solid skills in expression through words
• Fine attention to detail and self-starter

任职资格
• 对中国奢侈品行业趋势、消费者行为和数字营销和社交媒体领域充满热情并熟知
• 中文为母语,优秀的文字撰稿和编辑能力
• 英文精通
• 通过扎实的文字编撰功底表达思维活力和创造力
• 注重细节,做事主动
福利
五险一金,年假,每月聚餐,每日水果茶歇等等

关于DLG

a global team in shaping the luxury digital media landscape in China

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DLG

上海 |  50-100人

营销代理商
职位地址
九江路168号礼和洋行5F