VIDEO CONTENT PLANNER 视频内容策划人     

8K-15K/月      上海  |  1-3年  |  2019-02-28 10:46
职位诱惑:“出国 13月 高薪”
职位描述
The Role. 简介
The Video Content Planner will be responsible for planning & creating content that audience will be excited about. He/she will also be in charge of sharing and promoting the content across relevant media channels and platforms. Lastly, analytics and performance measurement will also be a key responsibility. 本职位主要负责视频内容的策划,内容推广和运营,以及全网发布。

Job Description. 职位描述
- Work as part of the Mailman Original Content team to develop exciting new video content with our star clients 与原创内容团队和明星体育客户一起努力开发新的优质内容IP
- Use research & content planning methodology, user behavior and successful case studies to create content 通过用户习惯和内容案例研究进行内容策划
- Accountable for all content marketing initiatives to drive traffic, engagement, leads etc. 负责通过多渠道进行内容推广和引流,再推动用户与内容交互
- Maintain a publisher mindset, i.e. think about creating content that audience is looking for and optimize the path to conversion for sponsors & advertisers. 保持内容发布者的心态,注意内容对观众的吸引力和如何给广告商赞助商提供ROI
- Measure video performance using analytic tools from media partners 使用分析工具检测内容的表现
- Periodic travel for on-location video shoots 基于邮人国外的客户,需周期性出差,英国美国欧洲为主
任职要求
- Advanced knowledge of digital media and content, including how to film, publish and promote digital video content 对数字媒体和视频内容有深入的认识和见解,包括如何制作,发布,推广优质内容
- Minimum of two years creating content for the web and growing an audience 据有至少两年的内容策划和运营经验
- Ability to analyze and present content and social performance 具有分析视频内容表现的能力和经验
- Uphold high standard of quality and pays extra attention to detail 了解工作细节,能达到高效优质的结果

Preferred Qualifications. 优选条件
- Interest in sports, particularly football, basketball, tennis, snooker, motor racing 对体育感兴趣,包括足球篮球网球台球赛车等
- Proficiency in written English. Verbal and written proficiency preferred. 英语语言能力,能写和读。有口语能力的候选人优先。
- Experience in making live-streaming content preferred 有经验制作优质直播内容的候选人优先

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