设计师 Designer     

Design Team Purpose
设计团队目标
Producing charismatic, strategically led creative solutions, to drive brand and business
growth
创造具魅力、策略性设计方案以驱动品牌和业务增长

Designer Purpose
设计师目标
Produce charismatic, exciting creative solutions
创造具魅力、能激动人心的创意作品

Externally: To ensure that all stages of the work meet or exceed the clients’ objectives,
challenging and interpreting feedback wherever appropriate to get to better creative.
对外：确保每个创意阶段达到或超过客户目标，适当时挑战和解读反馈，以获得更好
的创意效果。

Internally: To inspire and share knowledge with the creative team, to get to better creative
solutions, while partnering with the Client Services Team to ensure timely delivery of
projects.
对内：启发并与创意团队分享知识，以达致更好的创意解决方案，同时与客户服务团
队合作，确保及时交付项目。

Reports to: Design Director
汇报：设计总监

Creativity 创造力
Creates campaignable ideas across multiple touchpoints
创作出有传播延展力的创意，使之能在多个接触点上应用
Brings the brand to life through concepts across the brand experience
在不同品牌体验中让品牌活起来
Can articulate thinking and ideas through visual and verbal language in a concise way
能透过图象和语言去清晰地表达想法
Understands the meaning of Brand First, through charismatic design and how it can get a
brand noticed and chosen
通过具魅力的设计和它如何能令品牌被注意和被挑选，了解“品牌优先”（Brand First）的涵义
Demonstrates a good understanding of the Creative challenge
能充分理解创意过程中会遇到的挑战
Designs to a high aesthetic level
设计出高审美水平的作品
Seeks out and actively influences the Creative team by keeping up with the latest trends (music, politics, culture, competitors) and demonstrating how this translates into creativity
积极并主动地寻求能影响设计团队的潮流趋势(音乐、政治、文化、竟争对手等方面),并能展示出如何将潮流转化为设计

Creative Application 创意应用
Understands how Design can be used effectively across the media landscape
充分理解如何能将设计在不同媒体中有效地应用
Maintains awareness of innovation and how these can be leveraged in creative output
保持创新意识,并懂得如何将之溶入创意当中
Evaluates existing use of brand and identifies development areas in communication
审视现有的品牌使用,并能识别出在传播领域中可发展的新领域
Develops awareness and understanding of how to bring concepts to life within different
media and technical parameters of the print and manufacturing processes
建立对不同媒体,印刷技术及生产流程的敏鋭及清晰了解,并懂得如何把概念实践

Teamwork 团队合作
Collaborates with the team to approach the brief in the most efficient and effective way
与团队成员通力合作处理项目简报，从而取得最高效，有效的工作方式
Actively offers ideas to other teams
积极地为其他团队提供创意
Understands the roles of the wider team and collaborates with other people effectively to
deliver timely solutions
了解整个团队的角色，有效地使用人力资源来提供及时的解决方案
Understands and performs own role within the wider team
了解和实行自身在整个团队中的作用

Communication 沟通
Able to articulate ideas both visually and verbally
能清晰地透过图象和语言去表达想法
Listens actively and openly and responds constructively to feedback
主动倾听并坦诚开明地积极回应反馈意见
Offers honest and constructive feedback
给出真诚而具建设性的反馈意见

Brand Guardianship 品牌维护
Understands what the brand stands for, its core values and the charisma it strives to evoke
了解品牌主张，其核心价值和能被激发出之魅力
Proactively looks for opportunities that might aid a Brand’s long term health
积极寻找能帮助建立长远健康品牌的机会
Demonstrates creative knowledge, expertise and relevant provocation to clients in line with
the brand
为客户提供跟品牌匹配的设计专业知识和切合的挑战
Develops a design partnership mentality with clients to build trust and ultimately long-term
relationships