Senior Account Manager - Consumer     

25K-35K/月      上海  |  5-10年  |  本科  |  2022-09-26 14:33
Job Summary

The Public Relations Senior Account Manager will create and land campaigns that change the way consumers think about our clients through consumer insights, rich storytelling, and a deep understanding of consumer media. This position will help strategize and run major events for clients while managing fast-moving news cycles to drive clients’ desired outcomes.


Job Functions:

• Manage and grow senior level client relationships to assure internal and external stakeholders alignment, by negotiating and managing client expectations and satisfaction

• Identify and drive digital/traditionaly media strategies; either standalone or as elements of communication plans

• Develop and execute integrated communication plans

• Provide strategic counsel to key clients and serve as a trusted advisor on clients and competitors

• Inform, educate, and influence existing and potential future clients directly on WE value and positioning relative to competing agencies

• Serve as project manager in preparation and delivery of organic growth or new business proposal content and in-person pitch meetings

• Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape.

• Identify global, digital, and social communications trends; educate clients/agency in understanding the importance of social media engagement

• Serve as primary day-to-day contact with clients; proactively engage on issues

• Participate in budget and resource management; tracking team utilization

• Manage career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values

• Other duties as assigned.

Minimum/Preferred Requirements:

• Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience

• 4-6 + years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry;

• Minimum of 3 years of experience with media management and digital/strategic communications across multiple audience segments.

• Have extensive experience in luxury and beauty clients servicing, familiar with clients need and production insights.

• Strong Local and Regional press relationships that you can bring with you to increase successful story pitching

• Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

Additional Requirements:

• High level of analysis and strategic recommendations based on industry knowledge

• High level of initiative; take accountability for role on projects

• Demonstrated creative and strategic mindset

• Has established editor and/or analyst relationships and has proactively placed stories

• Made presentations to groups of all sizes; pitched new business

• Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks

• Experience working globally or with colleagues in multiple locations

• Fast-paced team environment (frequent tight deadlines, multitasking, etc.)

• Strong presentation and consulting skills along with the ability to read, write and speak English

关于WE Red Bridge

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WE Red Bridge

上海 |  100-500人