SCRM Account Manager     

15K-23K/月      上海  |  3-5年  |  本科  |  2022-11-04 14:00
职位诱惑:“品牌SCRM领域深耕”
职位描述
Responsibilities:

• Responsible for client relationship management, understanding client project requirements and providing clear action plans, managing internal resources and ensuring smooth communication throughout the execution process

• Project execution management: Managing the implementation of SCRM activities, ensuring the timely delivery of activities, maintaining clear communications with relevant clients and vendors, and independently organising regular project meetings to keep stakeholders updated

• Campaigns: Planning and implementing CRM membership campaigns, mostly within the WeChat ecosystem but also extending to e-commerce and offline activations

• Reporting: Working with SCRM and Mini Program backend data to generate actionable insights, providing clients with monthly and annual user behaviour data reports and optimisation suggestions

• Managing SCRM backend operations: Leveraging understanding of consumer lifecycle to design user journeys to improve user interaction; segmenting WeChat audience according to user behaviours and preferences

• Providing data tracking suggestions for WeChat functions according to clients’ business requirements (e.g. WeChat Store, Membership Mini Program, H5, WeChat content performance)

• Internal: Cooperating with the social media team and putting forward suggestions in optimising brand communication plans

• Internally support other SCRM-related projects, including sales pitches/ proposals

任职要求
Qualifications

• 3 – 5 years of WeChat sCRM-related account servicing experience, in an advertising agency

• Solid experience in WeChat sCRM operations (content and menu segmentation, user journey design, marketing automation, etc.) using third-party sCRM platforms.

• Strong analytical skills, ability to draw insights from data

• Fluent in written and spoken English
福利
五险一金 年假 加班补贴 定期体检

关于DLG

a global team in shaping the luxury digital media landscape in China

去公司主页了解更多

DLG

上海 |  50-100人

营销代理商
职位地址
上海市黄浦区九江路168号
456