职位诱惑：“10天年假，13薪，热店”
职位描述
REDFERN DIGITAL – CONTENT WRITER
WHO ARE WE?
RedFern Digital is a China specific, full-service digital agency that helps brands navigate the digital ecosystem, increase their brand awareness and convert that awareness into sales. After 15 years in China, RedFern has grown alongside our clients, some of which are now among the most successful brands in-market.
瑞蕨(上海)营销策划有限公司（以下简称“瑞蕨”）是一家针对中国市场、为品牌提供综合服务的 公司，我们为品牌提供专业对华市场指导、帮助品牌提升知名度并助其增长销量、赢得市场份额。经过15年在中国市场的历炼，瑞蕨与客户一同成长，并助力其中一些客户成为市场上最成功的品牌。
Our team specializes in Digital Marketing & Strategy, Consumer Research & Monitoring, Creative Design & Branding, Social & Paid Media, as well as Ecommerce and Technical Integration.
我们的团队由不同领域的专业人才组成，他们曾分别学习或从业于：市场营销、消费者研究与洞察、创意与设计、品牌策略、社交媒体营销、付费营销，以及电子商务和技术整合等专业领域。
JOB DESCRIPTION
Location: Changning, Shanghai 长宁，上海
Type: Full-time全职
RedFern Digital is seeking a Content Writer to join our international team to cultivate and support our clients.
If you love working in a fast-paced industry, we would like to speak with you!
RedFern Digital正在寻找一位新媒体文案加入我们的国际团队，以培养和支持我们的客户。
如果你喜欢在快节奏的行业工作，我们很乐意与你交谈！
RESPONSIBILITIES
As a Content Writer, you are accountable for supporting the team in terms of management and deliverable for clients across our brand portfolio to the highest quality. You will develop strategic solutions that meet or exceed the client’s expectations in above-the-line and below-the-line deliverable and to provide brand guidance for the team.
作为新媒体文案，您的责任在管理和交付方面为团队提供支持，为我们品牌组合中的客户提供最高质量的服务。你将在线上和线下交付中开发满足或超过客户期望的战略解决方案，并为团队提供品牌指导。
JOB DESCRIPTION 岗位职责
i. Executing copy in long and short form and headlines for local and global brands. Participate in and implement the creative, advertising content, planning and other copywriting work of strategy department;
为本地和全球品牌执行长、短格式和标题. 参与并执行策略部门的创意、广告语，策划等文案工作.
ii. Produce Creative work of quality and in volume for Print, Digital, TV & Content. 为印刷、数码、电视和内容制作高质量、大批量的创意作品.
iii. Responsible for social media marketing, copy planning of weibo, WeChat, little red book and other social media marketing websites; 负责社交媒体营销，微博、微信、小红书等社交媒体营销网站的文案策划.
iv. Assist in the formulation and implementation of online operation strategy and brand promotion of various new media; 协助各类新媒体的线上运营策略的制定执行及品牌宣传推广.
v. Be proactive in resolving any issues that come up, escalating as appropriate for support; 积极主动地解决出现的任何问题，并根据需要升级以获得支持
vi. Develop team and individual goals that are al
WHO ARE WE?
RedFern Digital is a China specific, full-service digital agency that helps brands navigate the digital ecosystem, increase their brand awareness and convert that awareness into sales. After 15 years in China, RedFern has grown alongside our clients, some of which are now among the most successful brands in-market.
瑞蕨(上海)营销策划有限公司（以下简称“瑞蕨”）是一家针对中国市场、为品牌提供综合服务的 公司，我们为品牌提供专业对华市场指导、帮助品牌提升知名度并助其增长销量、赢得市场份额。经过15年在中国市场的历炼，瑞蕨与客户一同成长，并助力其中一些客户成为市场上最成功的品牌。
Our team specializes in Digital Marketing & Strategy, Consumer Research & Monitoring, Creative Design & Branding, Social & Paid Media, as well as Ecommerce and Technical Integration.
我们的团队由不同领域的专业人才组成，他们曾分别学习或从业于：市场营销、消费者研究与洞察、创意与设计、品牌策略、社交媒体营销、付费营销，以及电子商务和技术整合等专业领域。
JOB DESCRIPTION
Location: Changning, Shanghai 长宁，上海
Type: Full-time全职
RedFern Digital is seeking a Content Writer to join our international team to cultivate and support our clients.
If you love working in a fast-paced industry, we would like to speak with you!
RedFern Digital正在寻找一位新媒体文案加入我们的国际团队，以培养和支持我们的客户。
如果你喜欢在快节奏的行业工作，我们很乐意与你交谈！
RESPONSIBILITIES
As a Content Writer, you are accountable for supporting the team in terms of management and deliverable for clients across our brand portfolio to the highest quality. You will develop strategic solutions that meet or exceed the client’s expectations in above-the-line and below-the-line deliverable and to provide brand guidance for the team.
作为新媒体文案，您的责任在管理和交付方面为团队提供支持，为我们品牌组合中的客户提供最高质量的服务。你将在线上和线下交付中开发满足或超过客户期望的战略解决方案，并为团队提供品牌指导。
JOB DESCRIPTION 岗位职责
i. Executing copy in long and short form and headlines for local and global brands. Participate in and implement the creative, advertising content, planning and other copywriting work of strategy department;
为本地和全球品牌执行长、短格式和标题. 参与并执行策略部门的创意、广告语，策划等文案工作.
ii. Produce Creative work of quality and in volume for Print, Digital, TV & Content. 为印刷、数码、电视和内容制作高质量、大批量的创意作品.
iii. Responsible for social media marketing, copy planning of weibo, WeChat, little red book and other social media marketing websites; 负责社交媒体营销，微博、微信、小红书等社交媒体营销网站的文案策划.
iv. Assist in the formulation and implementation of online operation strategy and brand promotion of various new media; 协助各类新媒体的线上运营策略的制定执行及品牌宣传推广.
v. Be proactive in resolving any issues that come up, escalating as appropriate for support; 积极主动地解决出现的任何问题，并根据需要升级以获得支持
vi. Develop team and individual goals that are al
任职要求
REQUIREMENTS:
i. Bachelor degree or above, major in advertising and Chinese, with solid writing skills, strong expression and appeal;
本科以上学历，广告学、中文相关专业，文字功底扎实，文字表现力和感染力
ii. Need to have a certain copy writing skill, at least 5 years of relevant experience in FMCG and agencies；
需要有一定的文案功底，至少5年的快速消费品和代理相关工作经验；
iii. Certain brand awareness and experience, effective thinking and implementation of brand strategy project, to ensure the smooth progress of the project；
一定的品牌认知与经验，对于品牌策略项目进行有效的思考和执行，保障项目的顺利进行；
iv. Working experience in 4A advertising company is preferred;
有4A广告公司从业经验的优先；
v. Be familiar with multiple content forms, such as WeChat content, KOL articles, soft articles, news articles, forum posts, event activities, etc.;
熟悉多重内容形式，例：微信素材号文案、KOL发文、软文，新闻稿件、论坛贴、事件活动等;
vi. Creative ability and expression ability, as well as a strong team spirit, a high sense of responsibility and coordination ability;
具备创意能力和表达能力，以及较强的团队合作精神，高度的责任心以及协调能力;
vii. 8. Chinese Native, good written and verbal English communication skill; 汉语母语，良好的书面和口头英语沟通能;
YOU WILL BE EXPECTED TO EXHIBIT THE FOLLOWING:
i. Being professional and capable of independently and professionally working on projects and client needs as part of a team and individually as required; 作为团队的一员，能够独立、专业地处理项目和客户需求，并能根据需要独立完成工作;
ii. Commercial astuteness, self-motivation, maturity, able to work proactively and solve problems; 商业头脑敏锐，自我激励，成熟，能主动工作，解决问题;
iii. Work and act resourcefully with a “can-do” results orientated attitude to challenges and problem solving; 以“能做”的结果导向的态度面对挑战和解决问题，工作和行动足智多谋;
iv. Have the ambition and desire to grow with the role; 有志向和渴望随角色成长;
i. Bachelor degree or above, major in advertising and Chinese, with solid writing skills, strong expression and appeal;
本科以上学历，广告学、中文相关专业，文字功底扎实，文字表现力和感染力
ii. Need to have a certain copy writing skill, at least 5 years of relevant experience in FMCG and agencies；
需要有一定的文案功底，至少5年的快速消费品和代理相关工作经验；
iii. Certain brand awareness and experience, effective thinking and implementation of brand strategy project, to ensure the smooth progress of the project；
一定的品牌认知与经验，对于品牌策略项目进行有效的思考和执行，保障项目的顺利进行；
iv. Working experience in 4A advertising company is preferred;
有4A广告公司从业经验的优先；
v. Be familiar with multiple content forms, such as WeChat content, KOL articles, soft articles, news articles, forum posts, event activities, etc.;
熟悉多重内容形式，例：微信素材号文案、KOL发文、软文，新闻稿件、论坛贴、事件活动等;
vi. Creative ability and expression ability, as well as a strong team spirit, a high sense of responsibility and coordination ability;
具备创意能力和表达能力，以及较强的团队合作精神，高度的责任心以及协调能力;
vii. 8. Chinese Native, good written and verbal English communication skill; 汉语母语，良好的书面和口头英语沟通能;
YOU WILL BE EXPECTED TO EXHIBIT THE FOLLOWING:
i. Being professional and capable of independently and professionally working on projects and client needs as part of a team and individually as required; 作为团队的一员，能够独立、专业地处理项目和客户需求，并能根据需要独立完成工作;
ii. Commercial astuteness, self-motivation, maturity, able to work proactively and solve problems; 商业头脑敏锐，自我激励，成熟，能主动工作，解决问题;
iii. Work and act resourcefully with a “can-do” results orientated attitude to challenges and problem solving; 以“能做”的结果导向的态度面对挑战和解决问题，工作和行动足智多谋;
iv. Have the ambition and desire to grow with the role; 有志向和渴望随角色成长;
