Brand Strategist 品牌策略师     

Strategy Team Purpose策略团队目标

Leverage cultural, category and business insights, in inspire confidence in ideas.

通过文化，类别和商业洞察力，激发及巩固创意想法

Strategist Purpose策略师目标

Lead by example, building long-lasting relationships through understanding the business

challenge and brand charisma, and using this to inspire confidence in ideas.

以身作则, 通过理解商业挑战和品牌魅力建立长久关系，以激发及巩固创意想法

Role角色

Externally: To develop strong client relationships, through understanding of the brand and

business challenges, providing provocation where possible, to drive brand growth and

broaden the creative opportunity

对外：通过了解品牌和商业挑战，发展卓越客户关系。在适当情况下挑衅，以推动品牌增长和拓宽创意机会。


Internally: Collaborates with internal teams, identifying and translating business and brand

challenges into inspiring briefs, based on insights and ideas, across multiple projects

与内部团队合作，基于洞察力和想法，在多个项目中识别和转化业务和品牌挑战为具启发性的创意简报。

Reports to: Head of Strategy

汇报：策略负责人


Responsibilities责任

Brand Strategy and Creative Planning品牌策略及创意计划

Inspires big ideas and key thoughts that can unlock the charisma of a brand

激发可以释放品牌魅力的重要概念及想法

Defines the brand challenge or opportunity in a concise and inspiring way based in Insight that can stimulate charismatic creative output

以洞察为基础，并以简洁和具启发性的方式定义品牌挑战或机会，从而激发有魅力的创意

Demonstrates an understanding of how a brand activates across all touchpoints and how jkr

can play a role in defining this

展示如何将品牌在所有接触点上激活的了解，以及jkr如何在过程中发挥作用

Creates, develops and refines strategic tools in response to client and creative needs

根据客户和创意需求，创造、开发和改进策略工具

Coaches the Account and Design teams to evaluate creative work against the brief

指导客服和设计团队，以创意简报为基础评估创意作品

Facilitates and moderates workshops and creative programmes

促进和引导研讨会和创意活动

Brand, Business and Consumer insights品牌、商务及消费者洞察

Works proactively with Account lead to fully understand the brand context and issues

积极主动与客服主管充分了解品牌背景和问题

Constantly seeks new ways to provide insight-based provocation to clients to identify

opportunities for growth

不断寻求新方式向客户提供从洞察力出发的挑衅，以寻找发展机遇

Delivers conclusions to clients based on design, consumer trends, and academic thought

以设计、消费趋势和学术思维为基础，为客户提供结论

Uses visual semiotics and cultural codes to define and deliver current and future needs of a brand

使用视觉符号和文化代码来定义及满足品牌的当前和未来需求

Articulates the positioning of the brand, its personality, tone of voice and design behaviour in context of the direct competitive set giving inspiration beyond category and culture to unlock new opportunities

在直接竞争环境下，阐明品牌的定位、个性、语调和设计行为下超越类别和文化范畴，从而给予灵感及造就新的商机

Works proactively with Account lead to fully understand the brand context and issues

积极主动地与客户合作，全面了解品牌背景和问题

Constantly seeks new ways to provide insight based provocation to clients to identify opportunities for growth

不断寻求新方法，为客户提供以洞察为基础的挑衅，从而找出发展机遇