电商品牌经理 Brand Manager     

8K-15K/月      广州  |  1-3年  |  本科  |  2023-05-23 10:59
职位诱惑:“西方化管理模式,弹性上下班,入职购买社保”
职位描述
Key Roles and Responsibilities:

1.Work with the operations and execution teams (Tmall, Digital Marketing Etc…) to develop an annual sales and marketing plan for the brand based on the KPI’s in the contract.
2.Manage and execute the set up and launch of the brand on key China e-commerce platforms Tmall Flagship Stores (CBEC & General trade)
3.Oversee the digital marketing and social media activities and execution in China.
4.Built the sales of the brand with launch on other channels as well as B2B.
5.Manage selection of key products for the brand and the ordering and management of inventory for the brand working with the logistics team.
6.Build a relationship with the brand and report to them on a weekly (simple report), monthly (full report on video call) basis on the progress of the brand against goals in the contract.
7.Research on brands and products, including digging out selling points, competitors research and product suggestion for China market ect.
8.Help with management of the P&L, marketing budget and value chain etc.
9.Keep good communication and maintain relationship with TMall Xiaoer, platforms and B2B distributors.

1.与运营和执行团队(天猫,数字营销等)合作,根据合同中的KPI制定品牌的年度销售和市场计划。
2.管理和执行品牌在中国重点电商平台天猫旗舰店(CBEC & General trade)的建立和发布
3.监督在中国的数字营销和社交媒体活动和执行。
4.通过其他渠道和B2B渠道建立品牌的销售。
5.与物流团队一起管理品牌关键产品的选择,以及品牌的订货和库存管理。
6.与品牌建立关系,每周(简单报告),每月(视频通话完整报告)向他们汇报品牌相对于合同目标的进展情况。
7.对品牌和产品进行调研,包括对中国市场的卖点、竞争对手的调研和产品建议等。
8.协助管理损益,营销预算和价值链等
9.与天猫小二、平台、B2B经销商保持良好的沟通和关系维护。
任职要求
We expect you:
- Excellent command of both spoken and written English.
- Strong Microsoft office skills (Excel, Word, PPT).
- Experience with China e-commerce and digital marketing and B2B execution.
- At least 1 year’s experience in e-commerce.

1.优秀的英语听说读写能力。
2.熟练的微软办公软件(Excel, Word, PPT)
3.有中国电子商务、数字营销和B2B执行经验
4.一年以上电子商务工作经验
福利
13薪+入职购买社保,弹性上下班,双休不加班,入职享有带薪年假和病假,每月都有聚餐+下午茶+零食自由采购

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Roolife Group

广州 |  10-50人

营销代理商
职位地址
广州市越秀区中山一路57号南方铁道大厦1808