媒介经理     

15K-30K/月      上海  |  3-5年  |  2024-01-02 11:10
职位诱惑:“五险一金 带薪年假 弹性上班 旅游团建”
职位描述
1. 建立及维护与各类线上媒体(包括站内外达人及明星.淘宝.淘达人.小红书.微信.微博等)的合作关系,拓展媒体渠
道;
2. 熟悉各媒介平台的合作方式及合作价格,制定并优化媒体投放方案;
3. 具有强有力的谈判能力,整合媒介资源,将公司利益最大化;
4. 监看媒体投放效果,进行相关数据收集与分析,及时优化投放效果;
5. 高项目参与度,与客户部共同协作,制定媒介策略,指导媒介执行的工作,确保落地执行;
6. 与媒体对接并沟通执行工作,确定合同条款,跟进合同的签订;
7. 合理安排部门工作,对团队进行管理.培养和激励。
1. Establish and maintain cooperative relationships with various digital media (including on-site and
outside stars, Taobao, Taobao celebrites, Xiaohongshu, WeChat, Weibo, etc.) to expand media channels;
2. Familiar with the cooperation mode and price of various media platforms, and formulate and optimize
the media delivery plan;
3. Have strong negotiating ability, integrate media resources, and maximize the company's interests;
4. Monitor the effectiveness of media delivery, conduct relevant data collection and analysis, and optimize
the delivery effect in a timely manner;
5. Participate in high project participation, cooperate with the client's departments, and formulate media
strategy, guide media execution, and ensure implementation;
6. Intersect with the media and communicate the implementation work, determine the terms of the
contract, and follow up the signing of the contract;
7. Arrange the department's work reasonably; manage, train and inspire the team.
任职要求
1. 本科及以上学历,5年以上数字营销或社交媒体相关经验,熟知各类KOL.社交及直播平台.自媒体等;
2. 具备媒体价值分析能力及媒体效果评估能力,有美妆及快消品类KOL资源者佳;
3. 有一定的媒介谈判技巧,沟通力.应变力及抗压力强;
4. 良好的团队领导力,能带领团队达成目标;
5. 熟练运用MS Office软件,尤其是Excel及PowerPoint软件。
1. Bachelor degree or above, more than 5 years of experience in digital marketing or social media, familiar
with various KOLs on social media and live broadcast platforms, self-media, etc.;
2. Have the ability to analyze media value and media performance, and have good KOL resources for beauty
and fast-moving products;
3. Have certain media negotiation skills, communication skills, resilience and resistance to stress;
4. Good team leadership to lead the team to achieve goals;
5. Proficiency in MS Office software, especially Excel and PowerPoint software.

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BLACKMANGO

上海 |  50-100人

营销代理商
职位地址
上海市黄浦区中山南一路768号 博荟广场 A座