职位诱惑：“假期多多”
职位描述
Overview of the Role
As a digital data driven planning expert, working with business stakeholders to identify and gather critical data sources to understand the current business situation, business performance and correlation between media and business.
To fully understand digital media ecosystem, identify rising media and technology trend which can be leveraged to drive higher effectiveness and efficiency.
Work with data, tech team, strategy team and insights team to establish and consolidate data streams in order to deliver a comprehensive digital strategy with solid data support, during which may leverage client first party data as well as agency proprietary data suits.
Monitor and supervise data use case launch, including operation process as well as post-buy reviews, which is aiming to optimize for better outcome.
Key Responsibilities
• Key digital data driven strategy person in McD strategy team
• Drive digital innovation and make McD planning to next level
• Deliver strategies and media campaigns recommendations based on brief
• Confidently present and participate in client meetings
• Professionally communicate with client’s media and data team with a clear point of view
• Build strong relationships with clients and media partners
• Fully explore the data from 1st and 3rd party to use from planning to post analysis and link with business
• Be able to identify key task and ensure those tasks well-managed
As a digital data driven planning expert, working with business stakeholders to identify and gather critical data sources to understand the current business situation, business performance and correlation between media and business.
To fully understand digital media ecosystem, identify rising media and technology trend which can be leveraged to drive higher effectiveness and efficiency.
Work with data, tech team, strategy team and insights team to establish and consolidate data streams in order to deliver a comprehensive digital strategy with solid data support, during which may leverage client first party data as well as agency proprietary data suits.
Monitor and supervise data use case launch, including operation process as well as post-buy reviews, which is aiming to optimize for better outcome.
Key Responsibilities
• Key digital data driven strategy person in McD strategy team
• Drive digital innovation and make McD planning to next level
• Deliver strategies and media campaigns recommendations based on brief
• Confidently present and participate in client meetings
• Professionally communicate with client’s media and data team with a clear point of view
• Build strong relationships with clients and media partners
• Fully explore the data from 1st and 3rd party to use from planning to post analysis and link with business
• Be able to identify key task and ensure those tasks well-managed
任职要求
KPI’s / Vision of success
• Client trust
• Successfully drive digital innovation
• Recognized by the client that enhancement of digital-data capability
Competencies
• 5 years’ experience and above in digital planning or data driven territory with understanding of media
• Understanding of media, data, technology or digital ecosystem
• Strong strategy skills and logical thinking
• Excellent communication skills
• Fluent in English
Attributes
• Work under pressure and open to new media exploring
• Ambitious to win
• Big client experience is preferred
• Client trust
• Successfully drive digital innovation
• Recognized by the client that enhancement of digital-data capability
Competencies
• 5 years’ experience and above in digital planning or data driven territory with understanding of media
• Understanding of media, data, technology or digital ecosystem
• Strong strategy skills and logical thinking
• Excellent communication skills
• Fluent in English
Attributes
• Work under pressure and open to new media exploring
• Ambitious to win
• Big client experience is preferred
