Influencer Marketing Account Manager 客户经理（KOL方向）     

As an Influencer Marketing Account Manager, you are responsible for managing several campaigns on a project as well as always-on basis for omni and strategic accounts based in the China region. From pitch to reporting, from start to finish, you are the key point of contact for the client and the local talent (Agencies) as well as the key point of contact for IMA/MediaMonks team members during execution.

You will connect with various campaign teams throughout the campaign execution, consisting of several specialists such as Digital Marketers, Brand Partnership Managers and Influencer Developers. These teams are international. In addition, you will be working closely together with our MediaMonks Shanghai-based Growth team and execution teams at the HQ in Amsterdam. You will support them in the pitch phase with

Throughout the campaign execution, you will manage collaborations between some of the top brands and influencers in the tech, retail, fashion, beauty and lifestyle industries for which strong project management skills and in-depth understanding of the local KOL industry are crucial. You will need in-depth knowledge and a network of KOL/social influencers. With this knowledge, you will oversee the optimal matchmaking, together with our matchmaking team, between our KOL/influencers and the international brands we work with. You will write briefings and be expected to independently reach-out and negotiate collabs between talent agencies, independent KOL’s, and take the lead from A-Z.

In addition, strong account management skills are of the essence. It is your role to not only lead the campaign team throughout execution but also to lead the client every step of the way and grow the relationship. You are the main point of contact for our clients from campaign kick-off to final delivery. Safeguarding timing plans and budgets are your responsibility while keeping our clients happy delivering high-performance campaigns.

Duties and responsibilities:

-Responsible for accounts on a project + always-on basis;
-Build strong relationships with clients during campaign execution
-Maintain day to day contact with our clients in the China region
-Run China campaigns with the help of a senior team member;
-Be responsible for the budget management on your running campaigns
-Be responsible for creating campaign time plans and on-time delivery of your campaigns
-Responsible for the execution, management and quality control of your campaigns;
-Build and maintain relationships with Chinese Talent/KOL partners
-Source and review for the perfect ambassador match for every campaign
-Create visual KOL briefs for your campaigns
-Reach out, manage and negotiate with influencers, KOL’s, Celebrities and talent agencies
-Monitor and steer campaign budgets and make sure set campaign KPIs are met
-Develop influencer contracts (along with the Legal department)
-Develop content plannings and review creative content
-Ensure optimal communication within the campaign teams at all stages of the campaign;
-Show leadership and manage campaign teams throughout the execution
-Contribute to producing campaign assets and participate in on-set productions
-Support the local growth team with building pitch decks & response to briefings

Additional skills:

-3-5 of similar work experience in an international digital marketing or advertising/social/KOL agency;
-Excellent knowledge and understanding of China’s digital, social & KOL infrastructure
-Strong local network
-You are a true all-rounder & team player with strong organizational skills
-Good working knowledge of digital marketing/ advertising and preferably experience in influencer marketing and/ or social media marketing;
-Strong competencies in campaign- and account management;
-A strong personality who is able to work autonomously and within a team;
-Excellent problem-solving skills and high levels of accuracy;
-A structured way of working with excellent attention to detail and an eye for quality content;
-Experience of working with budgets;
-Fluent in English and Chinese, and other APAC languages are a plus.