Creative Director 创意总监     

30K-50K/月      上海  |  5-10年  |  本科  |  2021-08-27 13:28
职位诱惑:“五險一金, 项目多元, 国际化团队”
职位描述
HYPEMAKER是集團旗下的創意服務代理,為客戶度身製定與執行時尚、生活風尚、汽車、科技、快速消費品等全方位宣傳策略。HYPEMAKER不但提供由概念到優化內容、製作至消費者動向等服務,客戶更可透過Hypebeast每月1050萬名瀏覽讀者及1000萬名社交媒體追蹤者宣傳品牌及其產品。

创意总监一职将负责领导和监督HYPEMAKER在中国的创意策略和愿景,使其与HYPEBEAST的整体视觉美学和创意愿景保持一致。 创意总监将通过计划来监督和提供他/她的创意线索和过程,为全组创意者提供指导,批准其团队相关的工作,并直接与品牌合作伙伴团队合作来展示和推销工作。

该角色还将涉及催生和跟踪新的商机,亲自建立并维护与关键行业参与者(包括客户端营销主管和广告代理商)的深厚关系。

Responsibilities:
• Invent new ideas for branding, advertising, and marketing campaigns and understand the constant changes and fresh approaches to advertising.
• Have a strong understanding of Hypebeast brand architecture strategy, solid design thinking, and multichannel marketing concepts.
• Ability to analyze trends and keep up with times to evolve and adapt with the latest creative practice.
• Keep creatives on schedule with goals and timelines for execution of creative projects by managing capacity and efficiency of internal and external creative resources effectively.
• Be on top of relevant market trends, client needs, expectations, opportunities and constraints of the business as well as shifts in the competitive landscape.
• Have strong network of senior level relationships and strategic partnerships at major advertising and marketing agencies.
• Work closely with mutual respect and seamless communication with other creative departments and business units within Hypebeast effectively.
• Deep experience in hiring, inspiring creative talent and establishing a high creative standard in the Company.

职责:
• 发掘品牌,广告和营销活动的新想法,并了解广告的不断变化和新方法。
• 对Hypebeast品牌架构策略,扎实的设计思维和多渠道营销概念有深刻的了解。
• 能够分析趋势并与时俱进,以适应最新的创意实践并不断发展和适应市场需求。
• 通过有效地管理内部和外部创意资源的容量和效率,使创意有目标的和根据时间表按计划执行。
• 紧随相关市场趋势,客户需求,期望,业务机会和约束以及竞争格局的变化。
• 在主要的广告和营销机构中拥有强大的高层关系网络和战略合作伙伴关系。
• 相互尊重,紧密合作,并与Hypebeast中的其他创意部门和业务部门进行无缝沟通。
• 在公司招聘,激励创新人才和建立高创新水平方面的丰富经验。

任职要求
Requirements:
• Bachelor's degree holder in Design or related disciplines.
• 7+ years of solid experience in a 360 storytelling or digital advertising agency or similar experience in a brand creative studio.
• Experience working with Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and others.
• Pixel-perfect attention to detail.
• Deep background in storytelling across multimedia with the ability to scale campaigns from online to offline experiences.
• Possesses a global perspective and able to scale campaigns into multiple locations around the world.
• Experience shooting and working within video, understanding and implementation of animation and video production skills.
• Ability to work independently to troubleshoot technical and process related issues.
• Illustration, motion graphics, animation, 3D rendering knowledge is a plus.
• Firm understanding of HYPEBEAST's aesthetics/branding and past/current content outside of the local landscape.
• Ability and willingness to travel.

要求:
• 设计学士学位或同等专业经验。
• 7年以上的丰富工作经验,在叙述全方位360度故事或数字媒体广告公司工作过,或在品牌创意工作室中具有类似经验。
• 具有使用Adobe Creative Suite经验,包括Photoshop,Illustrator,After Effects等。
• 对像素完美的细节关注。
• 跨多媒体讲故事的深厚背景, 能够将活动从在线体验扩展到离线体验。
• 具有全球视野並可以将广告创意系列扩展到世界各地。
• 对于视频拍摄工作有一定的经验,了解和实施动画和视频制作技能。
• 能够独立工作以解决技术和流程相关问题。
• 具有插图,运动图形,动画,3D渲染知识者优先。
• 对Hypebeast的美学/品牌以及当场地景观的过去/当前内容有深刻的了解。
• 具备出差能力,愿意出差。


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HYPEBEAST

上海 |  100-500人

媒体平台
职位地址
上海市静安区延平路