职位诱惑:“五险一金,商业保险”
职位描述
o Direct report to Planning Director
直接汇报给策略总监
o Assist to set media objective, analyze market/consumer dynamics, and formulate media strategy
协助设立媒介目标,分析市场和消费者,规划媒介策略
o Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy
根据推荐的媒介渠道协助设立媒介策略,预算分配和发布策略
o Explore new media forms and innovative media ideas
拓展新的媒介形式,挖掘新的媒体
o Brief buying team to ensure an effective implementation of the approved media plan
配合购买团队保证媒体策略有效地执行
o Co-ordinate with clients and creative agencies in day-to-day account handling and media servicing
有效服务协调客户及与创意公司的合作
o Provide clients with constant updated on competitive activity, media market development and relevant research insight
及时为客户提供最新的具有竞争力的讯息,预计媒介市场的发展和相关的调研洞察
直接汇报给策略总监
o Assist to set media objective, analyze market/consumer dynamics, and formulate media strategy
协助设立媒介目标,分析市场和消费者,规划媒介策略
o Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy
根据推荐的媒介渠道协助设立媒介策略,预算分配和发布策略
o Explore new media forms and innovative media ideas
拓展新的媒介形式,挖掘新的媒体
o Brief buying team to ensure an effective implementation of the approved media plan
配合购买团队保证媒体策略有效地执行
o Co-ordinate with clients and creative agencies in day-to-day account handling and media servicing
有效服务协调客户及与创意公司的合作
o Provide clients with constant updated on competitive activity, media market development and relevant research insight
及时为客户提供最新的具有竞争力的讯息,预计媒介市场的发展和相关的调研洞察
任职要求
o 3-4 media planning experience with 4A agencies, good understanding of the work flow of advertising and preferably experience in other forms of communication channel ,strong in TV planning skill
至少5年4A的工作经验,熟悉广告公司流程模式,精通各媒体渠道的策略方法
o Good communication and presentation skills. Able to convince and influence other effectively
优秀的沟通和提案能力,具有感染力的说服能力
o Able to prioritize jobs & communicate these priorities to the team and motivate all members
能合理规划时间,安排工作内容并带动团队成员
o Proficiency in Mandarin, English both in conversation & writing
优秀的英语听说读写能力
o Computer knowledge, especially PPT in English is a must
熟练的PPT技能
至少5年4A的工作经验,熟悉广告公司流程模式,精通各媒体渠道的策略方法
o Good communication and presentation skills. Able to convince and influence other effectively
优秀的沟通和提案能力,具有感染力的说服能力
o Able to prioritize jobs & communicate these priorities to the team and motivate all members
能合理规划时间,安排工作内容并带动团队成员
o Proficiency in Mandarin, English both in conversation & writing
优秀的英语听说读写能力
o Computer knowledge, especially PPT in English is a must
熟练的PPT技能