Media Planning Manager     

15K-30K/月      上海  |  5-10年  |  2020-09-17 17:50
职位诱惑:“五险一金,商业保险”
职位描述
o Direct report to Planning Director

直接汇报给策略总监

o Assist to set media objective, analyze market/consumer dynamics, and formulate media strategy

协助设立媒介目标,分析市场和消费者,规划媒介策略

o Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy

根据推荐的媒介渠道协助设立媒介策略,预算分配和发布策略

o Explore new media forms and innovative media ideas

拓展新的媒介形式,挖掘新的媒体

o Brief buying team to ensure an effective implementation of the approved media plan

配合购买团队保证媒体策略有效地执行

o Co-ordinate with clients and creative agencies in day-to-day account handling and media servicing

有效服务协调客户及与创意公司的合作

o Provide clients with constant updated on competitive activity, media market development and relevant research insight

及时为客户提供最新的具有竞争力的讯息,预计媒介市场的发展和相关的调研洞察


任职要求
o 3-4 media planning experience with 4A agencies, good understanding of the work flow of advertising and preferably experience in other forms of communication channel ,strong in TV planning skill

至少5年4A的工作经验,熟悉广告公司流程模式,精通各媒体渠道的策略方法

o Good communication and presentation skills. Able to convince and influence other effectively

优秀的沟通和提案能力,具有感染力的说服能力

o Able to prioritize jobs & communicate these priorities to the team and motivate all members

能合理规划时间,安排工作内容并带动团队成员

o Proficiency in Mandarin, English both in conversation & writing

优秀的英语听说读写能力

o Computer knowledge, especially PPT in English is a must

熟练的PPT技能

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HAVAS

上海 |  100-500人

营销代理商