职位诱惑：“外资一线品牌客户”
职位描述
The Social Planning Director is responsible for partnering with client services and other functions to develop an innovative strategy that differentiates Resonance’s services and expertise. Develops and maintains client relationships in order to acquire new business. Works with the Managing Director to plan, manage, and optimize the brand social media digital strategies.
任职要求
Job Responsibilities:
- According to client’s brief: ideate, plan, manage and execute brand social media digital strategies.
- Drive the communications planning discipline for holistic solutions on brands.
- Analyze each client's situation to develop deep insights on their industry, competitive landscape, brand and product environment, and consumer behavior & purchase motivation.
- Ensure our social / digital planning is strategically led, considering consumer insight, business insight and coming up with social media led big ideas to deliver value for our client.
Qualifications:
- Bachelor degree or above. Minimum 7 years planning / strategy experience in advertising/digital agencies.
- Fluent in both Chinese and English; Both spoken and written are required.
- Strong analytical capabilities to drive planning products.
- Is open and creative in thinking, and always looking for the latest technology or platforms to deliver the brand message in unconventional ways.
- Must have good communication and presentation skills, be teamwork oriented, cheerful and talkative.
- Must be familiar with China social media (BBS, Weibo, WeChat, KOLs, etc).
- According to client’s brief: ideate, plan, manage and execute brand social media digital strategies.
- Drive the communications planning discipline for holistic solutions on brands.
- Analyze each client's situation to develop deep insights on their industry, competitive landscape, brand and product environment, and consumer behavior & purchase motivation.
- Ensure our social / digital planning is strategically led, considering consumer insight, business insight and coming up with social media led big ideas to deliver value for our client.
Qualifications:
- Bachelor degree or above. Minimum 7 years planning / strategy experience in advertising/digital agencies.
- Fluent in both Chinese and English; Both spoken and written are required.
- Strong analytical capabilities to drive planning products.
- Is open and creative in thinking, and always looking for the latest technology or platforms to deliver the brand message in unconventional ways.
- Must have good communication and presentation skills, be teamwork oriented, cheerful and talkative.
- Must be familiar with China social media (BBS, Weibo, WeChat, KOLs, etc).
