职位诱惑：“创意氛围 多元文化”
职位描述
资深文案与美术指导一起概念、创造、制作有效的创意作品。文案负责作品的口头和文字内容。
The Senior Copywriter works in creative partnership with an Art Director to concept, create, and produce effective creative deliverables. The Senior Copywriter is responsible for the verbal and textual content of these deliverables.
主要职责 Major Responsibilities/Primary Functions
与创意总监，客户执行和战略策划密切合作，了解客户创意简报要求
Works closely with Creative Directors, Account Executive and Strategic Planner to understand client creative brief
和美术指导一起头脑风暴创作具有创新性、突破性的概念，包括所有按照客户简报执行的平面、户 外、数字互动和电视战略广告
Brainstorms with Art Director to create innovative, groundbreaking concepts for print, OOH, radio, digital and television that strategically deliver within the confines of the client brief
撰写清晰明了，具说服力的原创文案
Write clear, persuasive, original copy
提交创意意见，在向客户做出提案演示前和创意总监、执行创意总监一起讨论工作进度
Submits ideas and discusses progress with the Creative Directors and Executive Creative Directors before making presentations to clients
相互讨论，能在公司内部和外部阐述呈现创意概念
Interacts with, presents to, and explains creative concepts both internally and to clients as required at all levels
和广播制片、工作室、艺术买手、互动制片，客户执行和项目管理一起确保提出的创意方案能在短暂 的时间得到切实的执行，并符合相应预算
Works collaboratively with Broadcast Producer, Studio, Art Buyer, Interactive Producer, Account Executive and Project Management to ensure proposed creative solution can be feasibly executed within the time and budget given on the brief
预测整个广告方案流程从创意阶段到完成阶段
Oversees campaign from concept through production to completion
参加拍片，提供创意监督和第三方诸如总监、摄影师、插画师和艺人在制作中的质量控制
Attends shoots to provide creative supervision and quality controls for third parties in the production process such as directors, photographers, illustrators and artists
参加新业务所需比稿的概念发展
Provides concept development for and participates in new business pitches as needed
能与最新流行资讯和文化潮流保持同步
Keeps up to date with popular culture and trends
不时了解广告行业创意工作的发展趋势
Stays abreast of current trends in creative work produced within the advertising industry
The Senior Copywriter works in creative partnership with an Art Director to concept, create, and produce effective creative deliverables. The Senior Copywriter is responsible for the verbal and textual content of these deliverables.
主要职责 Major Responsibilities/Primary Functions
与创意总监，客户执行和战略策划密切合作，了解客户创意简报要求
Works closely with Creative Directors, Account Executive and Strategic Planner to understand client creative brief
和美术指导一起头脑风暴创作具有创新性、突破性的概念，包括所有按照客户简报执行的平面、户 外、数字互动和电视战略广告
Brainstorms with Art Director to create innovative, groundbreaking concepts for print, OOH, radio, digital and television that strategically deliver within the confines of the client brief
撰写清晰明了，具说服力的原创文案
Write clear, persuasive, original copy
提交创意意见，在向客户做出提案演示前和创意总监、执行创意总监一起讨论工作进度
Submits ideas and discusses progress with the Creative Directors and Executive Creative Directors before making presentations to clients
相互讨论，能在公司内部和外部阐述呈现创意概念
Interacts with, presents to, and explains creative concepts both internally and to clients as required at all levels
和广播制片、工作室、艺术买手、互动制片，客户执行和项目管理一起确保提出的创意方案能在短暂 的时间得到切实的执行，并符合相应预算
Works collaboratively with Broadcast Producer, Studio, Art Buyer, Interactive Producer, Account Executive and Project Management to ensure proposed creative solution can be feasibly executed within the time and budget given on the brief
预测整个广告方案流程从创意阶段到完成阶段
Oversees campaign from concept through production to completion
参加拍片，提供创意监督和第三方诸如总监、摄影师、插画师和艺人在制作中的质量控制
Attends shoots to provide creative supervision and quality controls for third parties in the production process such as directors, photographers, illustrators and artists
参加新业务所需比稿的概念发展
Provides concept development for and participates in new business pitches as needed
能与最新流行资讯和文化潮流保持同步
Keeps up to date with popular culture and trends
不时了解广告行业创意工作的发展趋势
Stays abreast of current trends in creative work produced within the advertising industry
任职要求
资历，特长和特殊要求 Qualifications, Distinguishing Characteristics and Special Requirements
本科以上学历，6年以上文案经验，创意广告公司工作经验者优先
Bachelor’s degree and 6+ years copywriting experience in a creative advertising agency preferred
可以提供一套完整的创意工作档案
Ability to submit a reel and portfolio of creative work
沟通技巧出众，在公司内外都能提供合理的创意概念
Well-developed communication skills, including the ability to articulate creative concepts and rationale for client and team
有能力同时承担多项任务
Ability to work on multiple projects simultaneously
中英文流利，口语和书面能力俱佳
Fluent in both Chinese and English, spoken and written required
主动积极注重细节，和后续完成工作的能力
Exceptional initiative, attention to detail and follow-through skills
能满足工作需要的加班和出差
After-hours work and overnight travel required
本科以上学历，6年以上文案经验，创意广告公司工作经验者优先
Bachelor’s degree and 6+ years copywriting experience in a creative advertising agency preferred
可以提供一套完整的创意工作档案
Ability to submit a reel and portfolio of creative work
沟通技巧出众，在公司内外都能提供合理的创意概念
Well-developed communication skills, including the ability to articulate creative concepts and rationale for client and team
有能力同时承担多项任务
Ability to work on multiple projects simultaneously
中英文流利，口语和书面能力俱佳
Fluent in both Chinese and English, spoken and written required
主动积极注重细节，和后续完成工作的能力
Exceptional initiative, attention to detail and follow-through skills
能满足工作需要的加班和出差
After-hours work and overnight travel required
