Senior Strategist/Strategy Manager 资深策略/策划经理     

15K-30K/月      上海  |  3-5年  |  本科  |  2021-03-15 10:24
职位诱惑:“职业发展 五险一金 带薪休假”
职位描述
要求有服务汽车客户的经验,专业能力和英文优秀,Full-time或者Freelancer都可以考虑

POSITION SUMMARY:

· Strategy Manager establishes and formulates strategic marketing plans. Work with teams to improve the effectiveness of marketing activities. You need to be a good communicator with strong oral and written communication skills.

PRINCIPAL RESPONSIBILITIES:

The Strategy Manager is responsible for:

· Building and developing strategically grounded marketing plans and providing key market insights and ideas for clients, to achieve the defined goals in align with clients

· Composing other strategic approaching deck incl. execution proposal for diversified marketing activities, e.g.New car launch, BTL event, social campaign, test drive, PR event, sponsoring etc.

· Defining clear objectives/deliverables in align with internal and external stakeholders

· Partner with client to define product positioning and product highlights to be communicated in Chinese market based on deep understanding of industry and consumers.

· Partner with client & creative team & account team to compose campaign launch master with timeline, milestones, and function team working proposal.

· Close working with functional teams by client side to find synergy of diverse marketing activities in order to maximize the effect

· Selling and closing the ideas internally and externally.

· Localization of the global strategy that can be well adapted to China and Chinese consumers.

· Define the key message and communication tactics during the campaign launch phase.

· Deliver progress reports, proposals to internal and external management teams and present appropriately.

· Proving complex market analysis with insightful recommendations upon clients request, incl. but not limited to sales performance, show room leads traffic, event monitoring, and social buzz observation.

· Ensure our planning is strategically led, considering consumer insight, business insight and coming up with strategic ideas and direction.

· Work with team to deliver integrated planning across all touch points in line with our approach. Provides Account and Creative Team with strategic direction.

· Coaching internal and external stakeholders on the meaning of marketing approach and suggest next steps to improve performance.

· Partner with the digital, CRM teams to develop measurement & reporting plans for new and o
任职要求
· BA in Business (Marketing, Management), or communication related; MBA is ideal

· 3+ years related experience (at least 2+ agency experience with Premium Automotive client & OEM experiences)

· Strong presentation skills

· Proficiency and aptitude with computer hardware/software

· Strong oral and written communications skills

· Strong analytical, problem solving and decision-making skills

· Ability to work effectively under pressure and meet deadlines

· Ability to work independently and in Teams

· Displays a high level of strategic problem-solving skill and lateral thinking.

· Bilingual (Chinese and English)

· Strong critical, creative, and analytical thinking skills, coupled with a great sense of curiosity

· Detail oriented, with an ability to communicate complex data sets and findings to non-technical stakeholders

· Ability to problem solve under pressure and during time-sensitive projects

· Follows through with commitments and fosters mutual trust with fellow Innovators

· Assumes additional responsibility without being asked

· Encourages fellow team members to make innovative contributions and embrace new ideas

· Exceptional communication skills, both verbal and written. Must be able to write simply and persuasively

· Able to articulate and present ideas with conviction - excellent presentation skills (both in-person and via phone)

· A clear communicator, in person and in writing. Must be able to clearly communicate across a range of abilities, from early starters to the C-Suite

· Must be able to construct metrics reports, using charts and graphs, that are visually pleasing while comprehensive and informative

· Highly organized and flexible

· Commercially aware

· Approachable, outgoing and diplomatic

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Spark44

上海 |  100-500人

营销代理商
职位地址
黄浦区局门路436号八号桥二期6号楼5楼6501室