职位诱惑：“职业发展 五险一金 带薪休假”
职位描述
要求有服务汽车客户的经验，专业能力和英文优秀，Full-time或者Freelancer都可以考虑
POSITION SUMMARY:
· Strategy Manager establishes and formulates strategic marketing plans. Work with teams to improve the effectiveness of marketing activities. You need to be a good communicator with strong oral and written communication skills.
PRINCIPAL RESPONSIBILITIES:
The Strategy Manager is responsible for:
· Building and developing strategically grounded marketing plans and providing key market insights and ideas for clients, to achieve the defined goals in align with clients
· Composing other strategic approaching deck incl. execution proposal for diversified marketing activities, e.g.New car launch, BTL event, social campaign, test drive, PR event, sponsoring etc.
· Defining clear objectives/deliverables in align with internal and external stakeholders
· Partner with client to define product positioning and product highlights to be communicated in Chinese market based on deep understanding of industry and consumers.
· Partner with client & creative team & account team to compose campaign launch master with timeline, milestones, and function team working proposal.
· Close working with functional teams by client side to find synergy of diverse marketing activities in order to maximize the effect
· Selling and closing the ideas internally and externally.
· Localization of the global strategy that can be well adapted to China and Chinese consumers.
· Define the key message and communication tactics during the campaign launch phase.
· Deliver progress reports, proposals to internal and external management teams and present appropriately.
· Proving complex market analysis with insightful recommendations upon clients request, incl. but not limited to sales performance, show room leads traffic, event monitoring, and social buzz observation.
· Ensure our planning is strategically led, considering consumer insight, business insight and coming up with strategic ideas and direction.
· Work with team to deliver integrated planning across all touch points in line with our approach. Provides Account and Creative Team with strategic direction.
· Coaching internal and external stakeholders on the meaning of marketing approach and suggest next steps to improve performance.
· Partner with the digital, CRM teams to develop measurement & reporting plans for new and o
POSITION SUMMARY:
· Strategy Manager establishes and formulates strategic marketing plans. Work with teams to improve the effectiveness of marketing activities. You need to be a good communicator with strong oral and written communication skills.
PRINCIPAL RESPONSIBILITIES:
The Strategy Manager is responsible for:
· Building and developing strategically grounded marketing plans and providing key market insights and ideas for clients, to achieve the defined goals in align with clients
· Composing other strategic approaching deck incl. execution proposal for diversified marketing activities, e.g.New car launch, BTL event, social campaign, test drive, PR event, sponsoring etc.
· Defining clear objectives/deliverables in align with internal and external stakeholders
· Partner with client to define product positioning and product highlights to be communicated in Chinese market based on deep understanding of industry and consumers.
· Partner with client & creative team & account team to compose campaign launch master with timeline, milestones, and function team working proposal.
· Close working with functional teams by client side to find synergy of diverse marketing activities in order to maximize the effect
· Selling and closing the ideas internally and externally.
· Localization of the global strategy that can be well adapted to China and Chinese consumers.
· Define the key message and communication tactics during the campaign launch phase.
· Deliver progress reports, proposals to internal and external management teams and present appropriately.
· Proving complex market analysis with insightful recommendations upon clients request, incl. but not limited to sales performance, show room leads traffic, event monitoring, and social buzz observation.
· Ensure our planning is strategically led, considering consumer insight, business insight and coming up with strategic ideas and direction.
· Work with team to deliver integrated planning across all touch points in line with our approach. Provides Account and Creative Team with strategic direction.
· Coaching internal and external stakeholders on the meaning of marketing approach and suggest next steps to improve performance.
· Partner with the digital, CRM teams to develop measurement & reporting plans for new and o
任职要求
· BA in Business (Marketing, Management), or communication related; MBA is ideal
· 3+ years related experience (at least 2+ agency experience with Premium Automotive client & OEM experiences)
· Strong presentation skills
· Proficiency and aptitude with computer hardware/software
· Strong oral and written communications skills
· Strong analytical, problem solving and decision-making skills
· Ability to work effectively under pressure and meet deadlines
· Ability to work independently and in Teams
· Displays a high level of strategic problem-solving skill and lateral thinking.
· Bilingual (Chinese and English)
· Strong critical, creative, and analytical thinking skills, coupled with a great sense of curiosity
· Detail oriented, with an ability to communicate complex data sets and findings to non-technical stakeholders
· Ability to problem solve under pressure and during time-sensitive projects
· Follows through with commitments and fosters mutual trust with fellow Innovators
· Assumes additional responsibility without being asked
· Encourages fellow team members to make innovative contributions and embrace new ideas
· Exceptional communication skills, both verbal and written. Must be able to write simply and persuasively
· Able to articulate and present ideas with conviction - excellent presentation skills (both in-person and via phone)
· A clear communicator, in person and in writing. Must be able to clearly communicate across a range of abilities, from early starters to the C-Suite
· Must be able to construct metrics reports, using charts and graphs, that are visually pleasing while comprehensive and informative
· Highly organized and flexible
· Commercially aware
· Approachable, outgoing and diplomatic
· 3+ years related experience (at least 2+ agency experience with Premium Automotive client & OEM experiences)
· Strong presentation skills
· Proficiency and aptitude with computer hardware/software
· Strong oral and written communications skills
· Strong analytical, problem solving and decision-making skills
· Ability to work effectively under pressure and meet deadlines
· Ability to work independently and in Teams
· Displays a high level of strategic problem-solving skill and lateral thinking.
· Bilingual (Chinese and English)
· Strong critical, creative, and analytical thinking skills, coupled with a great sense of curiosity
· Detail oriented, with an ability to communicate complex data sets and findings to non-technical stakeholders
· Ability to problem solve under pressure and during time-sensitive projects
· Follows through with commitments and fosters mutual trust with fellow Innovators
· Assumes additional responsibility without being asked
· Encourages fellow team members to make innovative contributions and embrace new ideas
· Exceptional communication skills, both verbal and written. Must be able to write simply and persuasively
· Able to articulate and present ideas with conviction - excellent presentation skills (both in-person and via phone)
· A clear communicator, in person and in writing. Must be able to clearly communicate across a range of abilities, from early starters to the C-Suite
· Must be able to construct metrics reports, using charts and graphs, that are visually pleasing while comprehensive and informative
· Highly organized and flexible
· Commercially aware
· Approachable, outgoing and diplomatic
