Account Executive – Social     

8K-10K/月      北京  |  1-3年  |  本科  |  2022-11-21 10:49
Job Summary

The Account Executive will be responsible for creating, managing and executing KPI-driven PR and social/digital retainer & project. This position requires experiences & insights for fashion industry & landscape, which will support product launches, co-branding, celebrity/media/KOL relations, project executions, as well as media and KOL relations.

• Responsible for maintenance and growth of relationships with key, senior level influencers & media based on client’s needs & requirements
• Responsible for daily content development, including news release, social post, media monitoring report, clipping report, event/project wrap-up report, etc.
• Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.
• Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes
• Social media operation (e.g., Weibo and WeChat) and community management
• Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers
• Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends
• Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate)
• Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data
• Negotiate and manage client expectations and satisfaction; assure internal and external stakeholders are aligned
• Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience
•1+ years of experience in PR, preferably in an agency setting and within the fashion & lifestyle industry
• Proficiency with Microsoft Office suite (particularly Outlook, Word, PowerPoint and Excel)
• Proficient in English; strong writing skills for Chinese & English
• Detail-oriented and good interpersonal skills
• Experienced with written and developed materials, including integrated communication plans, press releases, pitches, and social media content highly desirable.
• Comfortable with integrated communication principles, digital and social media experiences are preferred
• Understand the role of the media & KOL, and willing to maximize client’s exposure through free pitch
• High level of initiative & ownership
• Desire to be an engaged, accessible member of a dynamic office and broader global agency community
• Client and business environment: customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
• Experience working globally or with colleagues in multiple locations
• Fast-paced team environment (frequent tight deadlines, multitasking, etc.)

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WE Red Bridge

上海 |  100-500人

Room 101,Unit 1 Building 4 Zifangyuan zone 2, Zifang road, Fengtai District,Beijing