职位诱惑：“汽车客户 五险一金 带薪休假”
职位描述
This position requires senior ”Google Analyze“ knowledge and excellent skill of Excel.
• Completes the execution of personalized marketing campaigns (currently direct mail & email; sms, mobile coming soon) using pre-built customer segmentation data and campaign management software
• Supports standard campaign reporting on a weekly and monthly basis, to develop new reports as required to support all marketing communications
• Supports quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects, implemented timely and accurately
• Maintains an on-going understanding of the data which supports the segmentation methodologies in use
• Supports business users with IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
• Participates on cross-functional teams to support maintenance & enhancement of personalized marketing
• Adopts new technologies; develops and evolves business practices to support all personalized marketing
• Completes the execution of personalized marketing campaigns (currently direct mail & email; sms, mobile coming soon) using pre-built customer segmentation data and campaign management software
• Supports standard campaign reporting on a weekly and monthly basis, to develop new reports as required to support all marketing communications
• Supports quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects, implemented timely and accurately
• Maintains an on-going understanding of the data which supports the segmentation methodologies in use
• Supports business users with IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
• Participates on cross-functional teams to support maintenance & enhancement of personalized marketing
• Adopts new technologies; develops and evolves business practices to support all personalized marketing
任职要求
• Knowledge of automated campaign management systems and demonstrable experience of using one or more industry-leading systems (IBM/UNICA, SAS)
• Good analytical & mathematical skills
• Microsoft Office Suite proficiency (SQL, Excel, PowerPoint, MS-Project, Access & Outlook, Word)
• Experience coding in SPSS or SAP is helpful, but not required
• Workflow, QA & testing experience within email deployment platform
• 8 years of work experience in developing database, direct, one-to-one or customer relationship marketing strategies and reporting methodologies
• AND / Or 3-4 years of experience in creating, executing, maintaining, and analyzing marketing strategies
• Knowledge of retail industry is helpful, but not required
• Workflow and QA/testing within campaign management platforms
• Bachelor’s Degree in Business and/or Marketing or equivalent experience
• Good analytical & mathematical skills
• Microsoft Office Suite proficiency (SQL, Excel, PowerPoint, MS-Project, Access & Outlook, Word)
• Experience coding in SPSS or SAP is helpful, but not required
• Workflow, QA & testing experience within email deployment platform
• 8 years of work experience in developing database, direct, one-to-one or customer relationship marketing strategies and reporting methodologies
• AND / Or 3-4 years of experience in creating, executing, maintaining, and analyzing marketing strategies
• Knowledge of retail industry is helpful, but not required
• Workflow and QA/testing within campaign management platforms
• Bachelor’s Degree in Business and/or Marketing or equivalent experience
