职位诱惑:“美资PR公司
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职位描述
Job Summary
The Senior Account Executive will be responsible for supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.
Responsibilities:
Responsible for maintenance and growth of relationships with key, senior level influencers.
Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.
Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes.
Leverage clients extensive data to conceive and drive stories apart from traditional news milestones.
Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers.
Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends.
Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data.
Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
The Senior Account Executive will be responsible for supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.
Responsibilities:
Responsible for maintenance and growth of relationships with key, senior level influencers.
Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.
Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes.
Leverage clients extensive data to conceive and drive stories apart from traditional news milestones.
Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers.
Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends.
Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data.
Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
任职要求
Qualifications
Minimum/Preferred Requirements:
· Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience
· 0- 1 year of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry;
· Exceptional China corporate media relations background with demonstrated capacity of working with senior press contacts to manage story development
· Strong local press relationships that you can bring with you to increase successful story pitching
. Auto or Education industry clients serviced experience is preferred.
· Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
Additional Requirements:
· High level of analysis and strategic recommendations based on industry knowledge
· High level of initiative; take accountability for role on projects
· Demonstrated creative and strategic mindset
· Has established editor and/or analyst relationships and has proactively placed stories
· Made presentations to groups of all sizes; pitched new business
· Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
· Experience working globally or with colleagues in multiple locations
· Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
· Strong presentation and consulting skills along with the ability to read, write and speak English
Minimum/Preferred Requirements:
· Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience
· 0- 1 year of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry;
· Exceptional China corporate media relations background with demonstrated capacity of working with senior press contacts to manage story development
· Strong local press relationships that you can bring with you to increase successful story pitching
. Auto or Education industry clients serviced experience is preferred.
· Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
Additional Requirements:
· High level of analysis and strategic recommendations based on industry knowledge
· High level of initiative; take accountability for role on projects
· Demonstrated creative and strategic mindset
· Has established editor and/or analyst relationships and has proactively placed stories
· Made presentations to groups of all sizes; pitched new business
· Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
· Experience working globally or with colleagues in multiple locations
· Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
· Strong presentation and consulting skills along with the ability to read, write and speak English
福利
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