职位诱惑：“国际4A公关公司”
职位描述
Job Summary
The Senior Account Executive will be responsible for supporting account teams in daily activities. S/he will learn WE’s various consulting processes/approaches, including public engagement, message workshops, master narrative assignments, brand engagement, social media campaigns and stakeholder mapping exercises, and support account teams in the execution of these processes for clients. Expected competencies include PR or marketing related.
Responsibilities
Influencer Engagement
• Learn about global communication trends
• Research media/influencer & issues landscape
• Create & update media/influencer lists including social profiles
• Start to engage with secondary influencers
• Support reactive requests
• Assist in creation of outreach materials including pitch emails & social media content (e.g., tweets)
Digital & Social Media Acumen
• Monitor social media profiles and conversations relevant to client’s industry
• Increase knowledge of social & digital technologies
• Read industry news & test platforms with personal accounts whenever possible
• Assist in drafting social media content for agency-managed client accounts Client Engagement
• Draft & coordinate production of internal & external materials
• Coordinate projects (setting up meetings, capturing action items, updating status reports)
• Assist with logistics for client events, projects, and announcements
• Build understanding of client business
• Monitor & report global competitive & industry coverage, social media, opportunities & relevant issue developments
Business Acumen & Strategic Thinking
• Ability to prioritize & manage time including accurate time entry
• Flexibility to move in different directions as needed
• Begin developing point of view
• Learn business basics, e.g., managing a high volume of email, escalating issues early
New Business Development
• Become familiar with WE’s capabilities across the agency including Practice Groups and service offerings
People Leadership
• Demonstrate personal leadership
• Take accountability for role on projects
• Demonstrate ability to give/accept feedback
• Model agency values
The Senior Account Executive will be responsible for supporting account teams in daily activities. S/he will learn WE’s various consulting processes/approaches, including public engagement, message workshops, master narrative assignments, brand engagement, social media campaigns and stakeholder mapping exercises, and support account teams in the execution of these processes for clients. Expected competencies include PR or marketing related.
Responsibilities
Influencer Engagement
• Learn about global communication trends
• Research media/influencer & issues landscape
• Create & update media/influencer lists including social profiles
• Start to engage with secondary influencers
• Support reactive requests
• Assist in creation of outreach materials including pitch emails & social media content (e.g., tweets)
Digital & Social Media Acumen
• Monitor social media profiles and conversations relevant to client’s industry
• Increase knowledge of social & digital technologies
• Read industry news & test platforms with personal accounts whenever possible
• Assist in drafting social media content for agency-managed client accounts Client Engagement
• Draft & coordinate production of internal & external materials
• Coordinate projects (setting up meetings, capturing action items, updating status reports)
• Assist with logistics for client events, projects, and announcements
• Build understanding of client business
• Monitor & report global competitive & industry coverage, social media, opportunities & relevant issue developments
Business Acumen & Strategic Thinking
• Ability to prioritize & manage time including accurate time entry
• Flexibility to move in different directions as needed
• Begin developing point of view
• Learn business basics, e.g., managing a high volume of email, escalating issues early
New Business Development
• Become familiar with WE’s capabilities across the agency including Practice Groups and service offerings
People Leadership
• Demonstrate personal leadership
• Take accountability for role on projects
• Demonstrate ability to give/accept feedback
• Model agency values
任职要求
Qualifications
• 1-2 years of professional experience
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Comfortable with integrated communication principles
• Understand the role of the media
• High level of initiative
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
• 1-2 years of professional experience
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Comfortable with integrated communication principles
• Understand the role of the media
• High level of initiative
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
