Strategy Director (Branding and Campaigns)     

Job Responsibilities:
– Construction and input to responses for client positioning strategy, branding, brand messaging and competitive differentiation in the China market

– Supports the development of new business proactively through external meetings, leveraging existing business and personal networks where possible

– Manages internal strategy briefs and branding direction for new business opportunities and campaigns across internal teams where required (Creative, Social, Research etc)

– Responsible for line managing the Strategy team including attendance, leave requests, expenses etc

– Performance management of the Strategy teams providing active feedback to the team on performance against agreed performance KPI’s

– Weekly reporting on status of strategy teamwork in progress, issues, risks and opportunities to the General Manager, New Business

– Provides support across the Client Services and Digital Ventures teams providing strategic guidance and insights on latest market trends in China

– Ensures client responses are of a high quality and manages the internal review process for new client opportunities and business

Job Requirements:
– Well-developed English and Mandarin language skills (reading/writing and oral/aural)

– Deep knowledge of trends and strategies for international brands in the China market

– Education: Bachelor’s degree in International Business with a marketing major or its equivalent

– Practitioner in the use of the Microsoft Office suite and excellent skills in Power Point

– A people manager who can get the best results from individuals directly managed

– Excellent communication, presentation and interpersonal skills.

– Self-motivated individual with the ability to work alone or as part of a team

– A detail-oriented go-getter with excellent desktop research, analytical and problem-solving skills with an ability to deliver business insights

– Strong analytical thinker who has a genuine interest in digital marketing, social media and the latest digital trends in the China market

– Think outside the box - devise different ways to evaluate the latest trends, competitive landscape and being able to present your findings

– Minimum 5 years experience managing teams of 3 people and above

– Minimum of 5 to 7 years’ experience working in marketing and communications strategy, business strategy or pre-sales roles in the China market

– Track record of creating excellent brand strategy and campaign strategy work aimed at leveraging the Chinese Digital eco-system

– Extensive presentation experience to Marketing Director and C level executives or equivalent



Company Introduction:
Who we are


At ASAP+ we believe that the greatest brands have no borders, we celebrate brands who operate with this vision in mind.
We have a multicultural and globally focused team who are headquartered in Shanghai because we recognize that the Chinese consumer is changing the global economy.
We understand the Chinese audience, their influences and aspirations to Discover new experiences and enjoy superior products.



What we do
We connect your Brand to Chinese audiences digitally by combining your global brand strategy with the latest local Chinese digital market insights.
We map your potential Chinese customer interactions with your brand and help you craft stories and strategy for communication your brand message at the right time in the digital channel that they are in.


Website: www.asaplus.com.cn

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