Senior Social Planner     

· Create social media strategies, content plans and KOL plans
· Create content calendars, content angles, and posting cadences
· Create engaging social activation/campaign concept presentations
· Create user journeys and flows of campaigns and digital ecosystems
· Manage the execution of social plans together with the creative team
· Set social KPIs, analyze and report on performance recommendations
· Advising and presenting to clients on social planning
· Writing of articles on Chinese social media trends

Skills
· Ability to independently deliver social strategies, content plans, calendars and topic angles
· Ability to write engaging content angles that tap into social trends
· Ability to advice clients on their social planning
· Ability to set KPIs, track and analyze performance
· Ability to write professional articles on Chinese social media trends in English and/or Chinese

Qualifications
· Have worked at least 4 years in social/copy roles in agencies
· Have strong copy-based creative and analytical thinking
· Have independently managed social planning of top brands
· Fluent in English and Chinese