Senior Planning Manager     

· Build and manage the relationship with digital media platforms including but not limited to Wechat, Tmall, Weibo, Douyin, XiaoHongShu, BiliBili, Douban, Youku, iQiyi, Dianping, Baidu, etc.
· Manage the relationship with KOLs across youth culture categories.
· Create effective media and KOL plans for creative campaigns
· Manage the planning, negotiation and buying with media platforms and KOLs.
· Define KPIs, analyze results, and report on performance
· Advice clients and the internal team on media planning strategies, tactics and results

Skills
· Ability to independently deliver effective media and KOL plans
· Ability to advice clients on a senior level on their media strategy
· Ability to negotiate and manage media and KOL buying
· Ability to set KPIs, conversion funnels, user journeys, and analyze and report on results

Qualifications
· Have worked 4+ years in media planning in advertising/media agency
· Have a strong network of relationships with media platforms and KOLs
· Have independently created effective media and KOL plans
· Have managed the negotiation and buying with media platforms
· Fluent in English and Chinese