职位诱惑：“总部位于伦敦的数字营销代理”
职位描述
Hot Pot Digital is a specialist digital, branding and performance marketing agency based in London, Beijing and NYC.
We help global brands to reach Chinese consumers and Chinese brands to reach exciting new global audiences online.
We draw on unparalleled cultural and digital expertise to service iconic global brands in the luxury, travel, hospitality, F&B, automotive and tech sectors.
The successful applicant for the Business Development Manager role will join a rapidly growing team of entrepreneurial individuals with significant branding, marketing and digital experience within China, as well as in international markets.
Key Responsibilities
New Business Development
• Overall responsibility for lead generation in the China market
• Meet potential clients by growing, maintaining, and leveraging your network
• Leveraging agency network contacts to secure opportunities in new agency RFP and tender processes
• Identify potential clients, and the key decision makers within the client organization
• Research and build relationships with new clients
• Set up meetings between client decision makers and Hot Pot strategy/digital team
• Plan approaches and pitches
• Work with the team to develop commercial proposals that address client briefs;
• Participate in pricing the proposal
• Close business by handling client negotiations on proposal terms and managing contract stage
Client Retention
• Present new products/services and enhance relationships with existing clients
• Work with technical staff and other internal colleagues to meet customer needs
• Arrange and participate in internal and external client debriefs
Business Development Planning
• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
• Input in to the company’s mainland China business development strategy
• Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in revenue
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
Management and Research
• Submit weekly progress reports and ensure data is accurate
• Ensure that data is accurately entered and managed within the company’s CRM or other sales
We help global brands to reach Chinese consumers and Chinese brands to reach exciting new global audiences online.
We draw on unparalleled cultural and digital expertise to service iconic global brands in the luxury, travel, hospitality, F&B, automotive and tech sectors.
The successful applicant for the Business Development Manager role will join a rapidly growing team of entrepreneurial individuals with significant branding, marketing and digital experience within China, as well as in international markets.
Key Responsibilities
New Business Development
• Overall responsibility for lead generation in the China market
• Meet potential clients by growing, maintaining, and leveraging your network
• Leveraging agency network contacts to secure opportunities in new agency RFP and tender processes
• Identify potential clients, and the key decision makers within the client organization
• Research and build relationships with new clients
• Set up meetings between client decision makers and Hot Pot strategy/digital team
• Plan approaches and pitches
• Work with the team to develop commercial proposals that address client briefs;
• Participate in pricing the proposal
• Close business by handling client negotiations on proposal terms and managing contract stage
Client Retention
• Present new products/services and enhance relationships with existing clients
• Work with technical staff and other internal colleagues to meet customer needs
• Arrange and participate in internal and external client debriefs
Business Development Planning
• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
• Input in to the company’s mainland China business development strategy
• Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in revenue
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
Management and Research
• Submit weekly progress reports and ensure data is accurate
• Ensure that data is accurately entered and managed within the company’s CRM or other sales
任职要求
Requirements
• Native/fluent English speaker
• Fluent Mandarin speaker, with native-level reading and communication skills
• Well-versed in China digital platforms and trends
• Experience of pitching strategy, content and creative concepts to clients
• Superb presentation ability and highly refined communication skills
• Entrepreneurial attitude, ability to define tasks and manage own schedule to meet tight deadlines
• Strong analytical skills and a proven ability to digest, understand and deliver on client briefs
• Min 2 years’ experience in business development role
• Digital, branding or marketing agency experience preferred
• Experience working with both Chinese and international brands
• Proven track record of creating and filling a new business pipeline based on BD strategy
• Existing network of marketing and agency contacts
• Understanding of agency commercials and account profitability
• Native/fluent English speaker
• Fluent Mandarin speaker, with native-level reading and communication skills
• Well-versed in China digital platforms and trends
• Experience of pitching strategy, content and creative concepts to clients
• Superb presentation ability and highly refined communication skills
• Entrepreneurial attitude, ability to define tasks and manage own schedule to meet tight deadlines
• Strong analytical skills and a proven ability to digest, understand and deliver on client briefs
• Min 2 years’ experience in business development role
• Digital, branding or marketing agency experience preferred
• Experience working with both Chinese and international brands
• Proven track record of creating and filling a new business pipeline based on BD strategy
• Existing network of marketing and agency contacts
• Understanding of agency commercials and account profitability
福利
面议
关于Hot Pot Digital
Hot Pot Digital is a dynamic social media and digital marketing agency, 我们不卖火锅！
