Data Analyst     

6K-8K/月      上海  |  不限  |  2018-02-05 09:55
职位诱惑:“4A广告公司,国际化团队”
职位描述
Responsibilities
Web analytics
? Analyze traffic sources, engagement, page flow, and site conversion with web analytics tools
? Own and manage site tagging to ensure track-ability and measurability
? Provide insights and recommendations to improve site conversion, navigation and engagement
? Manage web analytics resources, including tool evaluation and migration
? Work closely with media planner to track digital media performance and advise on optimization opportunities
Campaign analysis
? Own and manage campaign measurement from data tracking, consolidation to interpretation
? Analyze campaign performance with a holistic view from digital media to website and conversions
? Develop marketing dashboards to provide regular measurement reporting for clients
? Prepare client presentations with actionable insights and recommendations to improve client’s marketing ROI
Value add to Insights & Analytics team
? Build knowledge database with past campaign results to for internal sharing, e.g. KPI benchmarking, campaign planning
? Assist in new business pitches
任职要求
Qualifications and skills
Qualifications
? Bachelor’s degree in marketing, business administration, statistics, economics, or social science
? 2+ years of experience in data and analytics, particularly web analytics
Technical skills
? First-hand experience in web analytics tools, e.g. Omniture, Web Trends, Google Analytics
? Proficiency in MS Excel, Access and PowerPoint
? Bi-lingual in Chinese and English
Soft skills
? Team player
? Attention to details
? Ability to articulate in English
? Ability to work under pressure and to tight deadlines
? Agency experience is a plus

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上海游龙商务咨询有限公司

上海 |  100-500人

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职位地址
上海市静安区延平路98号A栋5楼