职位诱惑：“超长带薪年假、零食下午茶、高弹性、开放”
职位描述
Responsibilities
· In charge of JA social retainer work, official weibo/wechat, BBS work, achieve the KPI for social performance. Communicate regularly with client on status, time-line, budget, deliverables, performance reporting, competitive intelligence analysis and other follow-up items.
· Develop social plans for various product launches and advertising campaigns for JA. Needs to really understand the automotive industry, various social trends, competitive challenges and identify opportunities to grow the JA social performance.
· Work closely with JLR’s marketing department, assists Account Director in developing and articulating key objectives. This includes proactively developing plans and helping prioritize key projects that will help grow and strengthen the Jaguar business. Needs to also be able to work with other departments within JLR – Sales, Operations, Legal, Product, PR, etc. – to develop more comprehensive business objectives.
· Work with Account Director and partner agencies closely to develop recommendations, and strategic and tactical online marketing communication plans.
· Most importantly, this not a “meeting coordinator” or an “admin” position – just setting up meetings and handling daily client requests. This position requires a strong ownership mentality in helping JA marketing department operate more effectively. Lastly, must embrace the Spark44 culture and attitude.
Tasks
· Campaign Management
¾ Ensure client expectations are clearly understood and agreed to.
¾ Work with Spark44 Creative strategic teams to develop project briefs that creative/content/production teams can execute from.
¾ Develop campaign production social budgets, and ensuring Jaguar financial requirements are met.
¾ Manage and supervise support team (i.e. Account Executive, Project Manager) to guide the development of the project deliverable.
¾ Sets up, and arrange presentations and meetings at Jaguar.
¾ Works very closely to develop social media proposals along with media plans, as they relate to the creative /content executions.
· Project Ownership
¾ Motivate and lead others in the development, direction and execution of marketing projects/campaigns.
¾ Needs to have a calm, yet confident, demeanor with a “nothing is impossible” attitude to rally cross-functional teams.
¾ Works through and mitigates team differences towards a solution.
· Global, Yet Local
¾ C
任职要求
Qualifications
· BA in Business (Marketing, Management)
· 3~5+ years related experience (agency and/or automotive experience strongly preferred)
· Strong presentation and analytical, problem solving skills
· Proficiency and aptitude with computer hardware/software
· Strong oral and written communications skills
· Strong service orientation and organizational skills
· Ability to work effectively under pressure and meet deadlines
· Ability to work independently and in teams
· BA in Business (Marketing, Management)
· 3~5+ years related experience (agency and/or automotive experience strongly preferred)
· Strong presentation and analytical, problem solving skills
· Proficiency and aptitude with computer hardware/software
· Strong oral and written communications skills
· Strong service orientation and organizational skills
· Ability to work effectively under pressure and meet deadlines
· Ability to work independently and in teams
