职位描述
Performing online media planning assigned clients
Send out RFP's to Publishers
Organize and negotiate proposed elements from publishers
Gather and prepare all insertion orders for client campaigns
Prepare media plans and presentations for clients
Understanding and actively seeking online media solutions to assist clients in achieving specific goals and objectives
Implementing and maintaining and performing optimization efforts for online media campaigns
Participate in regular media meetings with clients and providing insight into weekly and monthly online media results
Maintaining and growing relationships with interactive media advertising representatives
Working with the members of the media team in daily media responsibilities including, but not limited to:
Maintaining and implementing ad tagging on network of sites
Organizing creative specifications for media placements
Ensuring all advertising is sent to the correct publisher
Monitoring creative units to make sure they are running correctly
Troubleshooting ad delivery and ad performance
Managing the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
Maintaining knowledge of select ad serving tools (e.g. Allyes AFA, Doubleclick DART)
Maintaining knowledge of current online media trends and provides training to staff when necessary
Send out RFP's to Publishers
Organize and negotiate proposed elements from publishers
Gather and prepare all insertion orders for client campaigns
Prepare media plans and presentations for clients
Understanding and actively seeking online media solutions to assist clients in achieving specific goals and objectives
Implementing and maintaining and performing optimization efforts for online media campaigns
Participate in regular media meetings with clients and providing insight into weekly and monthly online media results
Maintaining and growing relationships with interactive media advertising representatives
Working with the members of the media team in daily media responsibilities including, but not limited to:
Maintaining and implementing ad tagging on network of sites
Organizing creative specifications for media placements
Ensuring all advertising is sent to the correct publisher
Monitoring creative units to make sure they are running correctly
Troubleshooting ad delivery and ad performance
Managing the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
Maintaining knowledge of select ad serving tools (e.g. Allyes AFA, Doubleclick DART)
Maintaining knowledge of current online media trends and provides training to staff when necessary
任职要求
A minimum of 4 years of online media planning and negotiating experience or related experience
Bachelor's degree in advertising, marketing or related program
Excellent presentation, negotiation, and communication skills in English and Mandarin
A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
Strong mathematic and analytical skills
Proficiency in Microsoft Excel, Word and PowerPoint
Experience with 3rd Party Adserver
Working knowledge of online research tools such as iResearch iUserTracker, Nielsen AdRelevance and other media software tools
Experience analyzing complex data, market research, and formulating actionable plans
Effective time management and organizational skills, as well as strong attenti
Bachelor's degree in advertising, marketing or related program
Excellent presentation, negotiation, and communication skills in English and Mandarin
A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
Strong mathematic and analytical skills
Proficiency in Microsoft Excel, Word and PowerPoint
Experience with 3rd Party Adserver
Working knowledge of online research tools such as iResearch iUserTracker, Nielsen AdRelevance and other media software tools
Experience analyzing complex data, market research, and formulating actionable plans
Effective time management and organizational skills, as well as strong attenti
