职位诱惑：“五险一金”
职位描述
Key Responsibilities
• Develop social media strategy, content strategy and execution plan
• Drive recruitment of new followers for client Weibo & WeChat accounts, support Community management and coordination
• Core focus on the development of Martell “Unexpected Party” / “Party Beyond” activation platform. Require creative thinking to engage younger digitally savvy consumers and must have the personality to enjoy the party scene.
• Support social recruitment and social buzz creation for Martell cognac Meal platform.
• Working with key content media partner Tencent to increase prominence & value of Martell content & recruitment mechanics on the Party Channel. http://martell.act.qq.com/
• Project management to deliver project on brief & on budget ；Build 3rd party collaboration on social media platform
• Build KOL/influencer pool with awareness and evaluation of their performance and fit to brand and ROI； Monitor brand’s post back end and competitors’ post and conduct real time social listening for optimization
• Develop social media strategy, content strategy and execution plan
• Drive recruitment of new followers for client Weibo & WeChat accounts, support Community management and coordination
• Core focus on the development of Martell “Unexpected Party” / “Party Beyond” activation platform. Require creative thinking to engage younger digitally savvy consumers and must have the personality to enjoy the party scene.
• Support social recruitment and social buzz creation for Martell cognac Meal platform.
• Working with key content media partner Tencent to increase prominence & value of Martell content & recruitment mechanics on the Party Channel. http://martell.act.qq.com/
• Project management to deliver project on brief & on budget ；Build 3rd party collaboration on social media platform
• Build KOL/influencer pool with awareness and evaluation of their performance and fit to brand and ROI； Monitor brand’s post back end and competitors’ post and conduct real time social listening for optimization
任职要求
Requirements:
• 3 to 5 years experience in social media planning role for integrated marketing online & offline. Preferably with category experience in luxury lifestyle, alcohol, F&B.
• Comprehension of major digital platforms
• Knowledge of all paid & earned social media opportunities and assets
• Strategic thinking, how to plan out a whole project
• Creative mindset, know how and able to find creative ideas/concept
• Understanding of brands, know how to adapt to social media environment
• Collaborative, resourceful, positive can-do attitude to strive in a fast pace boutique agency environment.
• 3 to 5 years experience in social media planning role for integrated marketing online & offline. Preferably with category experience in luxury lifestyle, alcohol, F&B.
• Comprehension of major digital platforms
• Knowledge of all paid & earned social media opportunities and assets
• Strategic thinking, how to plan out a whole project
• Creative mindset, know how and able to find creative ideas/concept
• Understanding of brands, know how to adapt to social media environment
• Collaborative, resourceful, positive can-do attitude to strive in a fast pace boutique agency environment.
