Senior Digital Planner 资深数字策划     

15K-30K/月      北京  |  3-5年  |  本科  |  2017-06-09 16:25
职位诱惑:“愿为你的深谋远虑拼尽全力!”
职位描述
迅猛扩张中!!!!
About Ketchum
Ketchum is a leading global communications firms with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PR Week Campaign of the Year Awards, Ketchum partners with its clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. Ketchum is part of Omnicom Public Relations Group.

Ketchum’s service offering is aligned around its Global Practices arranged as follows:
• Specialty Expertise Practices: Corporate Communications, Brand Communications, Ketchum Digital, Ketchum Sports and Entertainment, Daggerwing (offering business management consultancy services) and Ketchum Global Research and Analytics.
• Industry Practices: nine vertical industry specialism, which include Technology, Food and Nutrition, Healthcare, Consumer Packaged Goods, Luxury and Travel and Hospitality.

For more information go to www.ketchum.com
任职要求
Responsibilities:
· Ability to analyze client needs, strategize appropriate communications solutions and direct the execution of the creative idea to answer the client brief.
· Successfully pitch those ideas to clients, either face-to-face or over the phone or Skype, to win projects for the studio contributing to the continued growth of company.
· Lead collaborative ideation workshops and brainstorms with internal teams to generate multiple ideas and concepts for pitches and proposals.
· Understand the creative, print and website production processes. Accurately assess all work of internal and external departments, and provide corrective guidance where necessary.
· Ensure an understanding of the client’s business and marketing objectives
· Able to structure and solve business problems by applying fact-based analysis and commercial acumen; Develop and communicate insights and recommendations in a clear, professional and impactful way.
· Ensure high quality service to internal stakeholders for business analytics and market intelligence needs.
· Lead account service team, drive the new business development and manage all aspects of the client relationship, including regular meetings, projects and management of campaigns.
· Consistently seek new business opportunities by fostering a long-term relationship with clients.
· Commercial responsibility includes scoping projects and providing scopes of work and quotations for projects, which then need to be managed accordingly through production. In addition, financial reporting of studio revenues and costs along with budget control and planning are also key components of the position.
· Offer expert advice and counsel to our account teams and clients on the capabilities of the studio
· Able to lead and inspire team members and share knowledge and feedback to develop the skills, knowledge and abilities of the team.
· Help company win industry-recognized awards for digital creativity.

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上海 |  50-100人

营销代理商
职位地址
望京