职位诱惑：“国际化的公司，有吸引力的工作氛围”
职位描述
1. Inputs into the integrated marketing and communications strategy and plan. Updates plan and reacts to change.
2. Organises and creates content for the integrated marketing campaign and marketing collaterals. This role requires strong writing and copywriting skills.
3. Assists in implementing and executing the digital marketing campaign on social media (e.g. Twitter, Instagram, Facebook, You Tube, Linked In and Professional Forums).
4. Assist in implementing and executing the CRM campaign comprising website (content management & updates), EDM’s, Newsletters, Apps and database segmentation).
5. Assists in implementing and executing the PR campaign liaising with business and professional services media, bloggers and advertorials). This includes drafting press releases, monitoring press activity, following up with press and capturing references of all multi media coverage achieved as required
6. Assists with the preparation of press kits for media briefing.
7. Assists in implementing and executing event marketing initiatives.
8. Ability to interpret analytics, campaign impact and effectiveness and market research and allign/justify campaign effectiveness back to strategic objectives.
9. Manages, monitors and tracks the Marketing Budget against the Marketing plan as well as the ROI.
10. Ensures all integrated marketing and communications initiatives are aligned to the marketing strategy and the approved marketing plan.
11. Performs any other tasks as assigned by the Director of Marketing, APAC.
2. Organises and creates content for the integrated marketing campaign and marketing collaterals. This role requires strong writing and copywriting skills.
3. Assists in implementing and executing the digital marketing campaign on social media (e.g. Twitter, Instagram, Facebook, You Tube, Linked In and Professional Forums).
4. Assist in implementing and executing the CRM campaign comprising website (content management & updates), EDM’s, Newsletters, Apps and database segmentation).
5. Assists in implementing and executing the PR campaign liaising with business and professional services media, bloggers and advertorials). This includes drafting press releases, monitoring press activity, following up with press and capturing references of all multi media coverage achieved as required
6. Assists with the preparation of press kits for media briefing.
7. Assists in implementing and executing event marketing initiatives.
8. Ability to interpret analytics, campaign impact and effectiveness and market research and allign/justify campaign effectiveness back to strategic objectives.
9. Manages, monitors and tracks the Marketing Budget against the Marketing plan as well as the ROI.
10. Ensures all integrated marketing and communications initiatives are aligned to the marketing strategy and the approved marketing plan.
11. Performs any other tasks as assigned by the Director of Marketing, APAC.
任职要求
1. A natural collaborator who enjoys working as part of a motivated team.
2. Energetic, passionate about integrated marketing with a strong work ethic and an ability to multi task.
3. Resourceful, detailed with a strong sense of initiative and problem solving.
4. Meticulous, well planned and highly organised with high attention to detail.
5. A natural communicator with a good command of English language with strong written/copywriting skills.
6. Fast and efficient with a strong sense of urgency whilst being deadline focused and results driven.
2. Energetic, passionate about integrated marketing with a strong work ethic and an ability to multi task.
3. Resourceful, detailed with a strong sense of initiative and problem solving.
4. Meticulous, well planned and highly organised with high attention to detail.
5. A natural communicator with a good command of English language with strong written/copywriting skills.
6. Fast and efficient with a strong sense of urgency whilst being deadline focused and results driven.
