职位诱惑:“职位晋升快;客户服务500强;年度出境游”
职位描述
[Your job description] Responsibilities:
- According to the company's positioning and development goals, lead the team to develop PR strategy for clients to raise the product awareness and reputation.
- Work with senior staff to develop and execute annual/project communications plans based on clients’ briefings.
- Responsible for brand building, media event planning, realizing PR goal independently
- Responsible for the establishment and maintenance of all kinds of media relations, establish extensive relations with media, including content cooperation, PR communication, etc.; especially the establishment, maintenance and development of new media public relations
- Monitor the publicity strategy and marketing content of competing products and related products, and provide strategic support for brand communication.
- Understand clients’ businesses and always catch up with latest industry trends.
- Design story angles for clients’ press materials (e.g. press release, feature story, advertorial, speech, letter, etc.) with latest industry hot topics and develop bilingual pieces.
- Understand up-to-date China media landscape and map out key Weibo/WeChat influencers/KOLs for clients. Pitch and recommend editorial/cost-effective partnership opportunities to clients.
- Support clients on issue & crisis management, including news monitoring and analysis, external/internal communications materials development, media relations handling, etc.
- Provide clear and accurate briefings to junior staff, edit/proof read the works delivered by junior staff and provide prompt feedbacks/de-briefings.
【你是做这些的】
1. 带领团队独立根据公司的定位及发展目标,为客户制定公关策略,提升产品知名度和美誉度;
2. 独立负责品牌建立、媒介活动策划,实现公关目标;
3. 负责公司各类媒体关系的建立与维护,与媒体建立广泛的联系,包括内容合作、公关传播等;特别是新媒体公关的建立、维护和拓展;
4. 监测竞品和相关产品的宣传策略与投放内容,为品牌传播提供策略支持。
办公地点北京、上海。
- According to the company's positioning and development goals, lead the team to develop PR strategy for clients to raise the product awareness and reputation.
- Work with senior staff to develop and execute annual/project communications plans based on clients’ briefings.
- Responsible for brand building, media event planning, realizing PR goal independently
- Responsible for the establishment and maintenance of all kinds of media relations, establish extensive relations with media, including content cooperation, PR communication, etc.; especially the establishment, maintenance and development of new media public relations
- Monitor the publicity strategy and marketing content of competing products and related products, and provide strategic support for brand communication.
- Understand clients’ businesses and always catch up with latest industry trends.
- Design story angles for clients’ press materials (e.g. press release, feature story, advertorial, speech, letter, etc.) with latest industry hot topics and develop bilingual pieces.
- Understand up-to-date China media landscape and map out key Weibo/WeChat influencers/KOLs for clients. Pitch and recommend editorial/cost-effective partnership opportunities to clients.
- Support clients on issue & crisis management, including news monitoring and analysis, external/internal communications materials development, media relations handling, etc.
- Provide clear and accurate briefings to junior staff, edit/proof read the works delivered by junior staff and provide prompt feedbacks/de-briefings.
【你是做这些的】
1. 带领团队独立根据公司的定位及发展目标,为客户制定公关策略,提升产品知名度和美誉度;
2. 独立负责品牌建立、媒介活动策划,实现公关目标;
3. 负责公司各类媒体关系的建立与维护,与媒体建立广泛的联系,包括内容合作、公关传播等;特别是新媒体公关的建立、维护和拓展;
4. 监测竞品和相关产品的宣传策略与投放内容,为品牌传播提供策略支持。
办公地点北京、上海。
任职要求
[We hope that you are]
1. Bachelor degree or above, good English listening, speaking, reading and writing skills
2. 5 years or above PR or media working experience, familiar with brand marketing communication
3. Have rich media resources and interpersonal connections, have a certain media planning capabilities and content creating skills
4. Strong sensitivity towards internet PR, news PR and industry PR, familiar with the process of PR activities, capable of organizing public relations activities and have excellent abilities of project execution and development.
5. Excellent team spirit, communication, project coordination and social skills.
【我们希望你】
1. 本科以上学历,良好的英文听、说、读、写能力;
2. 五年以上PR或媒体工作经验,熟悉品牌营销传播;
3. 具有丰富的媒介资源和行业人脉,并有一定媒体策划能力和内容编写能力
4. 对网络公关、新闻公关、行业公关等有强敏锐度,熟悉公关活动流程及PR运作流程,具有优秀的公关活动项目策划及执行与拓展能力;
5. 优秀的团队协作精神,优秀的人际交往和协调能力,较强的社会活动能力。
1. Bachelor degree or above, good English listening, speaking, reading and writing skills
2. 5 years or above PR or media working experience, familiar with brand marketing communication
3. Have rich media resources and interpersonal connections, have a certain media planning capabilities and content creating skills
4. Strong sensitivity towards internet PR, news PR and industry PR, familiar with the process of PR activities, capable of organizing public relations activities and have excellent abilities of project execution and development.
5. Excellent team spirit, communication, project coordination and social skills.
【我们希望你】
1. 本科以上学历,良好的英文听、说、读、写能力;
2. 五年以上PR或媒体工作经验,熟悉品牌营销传播;
3. 具有丰富的媒介资源和行业人脉,并有一定媒体策划能力和内容编写能力
4. 对网络公关、新闻公关、行业公关等有强敏锐度,熟悉公关活动流程及PR运作流程,具有优秀的公关活动项目策划及执行与拓展能力;
5. 优秀的团队协作精神,优秀的人际交往和协调能力,较强的社会活动能力。
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