职位诱惑：“五险一金，远程工作，出国机会”
职位描述
This role will focus on a creating inspiring content and building a social community of followers that gets excited about destination travel. The Senior Digital Editor will lead the content creation effort and establish a tone and process for creating high quality content. We hope to see strong execution in working on client deliverables, provide timely feedback to digital editors and actively seek new creative ways to enhance travel focused content across our tourism accounts.
- Work on a minimum of 2 digital accounts to create social media content and strategy plan(s) that collaborates with marketing, PR and advertising campaigns
- Research top influencers, competitors, and trends in clients’ industries.
- Lead, review, and provide feedback to all social content editors across the tourism group
- Responsible for all content deliverables for associated digital tourism accounts including web and social media channels
- Create timely and engaging content optimized for platform used and intended audience.
- Monitor social media platforms and initiate conversations on behalf of the account(s)
- Analyze and report social media actions on a monthly basis for successes and new opportunities.
- Work closely with the design teams to create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Sina Weibo, Youku, Lofter), develop supporting offline collateral, create original content, etc).
- Create or assist in forward plans that guides the content team over 30-60 day cycles. Implementing smart strategy and creativity.
- Stay current with social media trends and tools – create workshops to share knowledge, read blogs, and write on the Mailman blog
- Continue to refine and define our social media marketing process.
- Work with teams to create a solid branding message that’s reflected across marketing materials, social media content and partnership programs.
- Track and report all social metrics for accounts
- Work cooperatively with key team members, clients and vendors
- Work on a minimum of 2 digital accounts to create social media content and strategy plan(s) that collaborates with marketing, PR and advertising campaigns
- Research top influencers, competitors, and trends in clients’ industries.
- Lead, review, and provide feedback to all social content editors across the tourism group
- Responsible for all content deliverables for associated digital tourism accounts including web and social media channels
- Create timely and engaging content optimized for platform used and intended audience.
- Monitor social media platforms and initiate conversations on behalf of the account(s)
- Analyze and report social media actions on a monthly basis for successes and new opportunities.
- Work closely with the design teams to create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Sina Weibo, Youku, Lofter), develop supporting offline collateral, create original content, etc).
- Create or assist in forward plans that guides the content team over 30-60 day cycles. Implementing smart strategy and creativity.
- Stay current with social media trends and tools – create workshops to share knowledge, read blogs, and write on the Mailman blog
- Continue to refine and define our social media marketing process.
- Work with teams to create a solid branding message that’s reflected across marketing materials, social media content and partnership programs.
- Track and report all social metrics for accounts
- Work cooperatively with key team members, clients and vendors
任职要求
- 3+ years of content editing experience
- Experience managing including Sina Weibo, Wechat, Lofter, Youku, Facebook, and new up-coming Chinese social media platforms.
- Knowledge of social media and analytics software (Google Analytics, Sina Weibo Insights, Wechat Back-end Management etc.).
- Working knowledge of social media paid advertising campaigns including Sina Weibo, Wechat, and Lofter
- Strong understanding of user-generated content management, content marketing and reputation management.
- Strong, professional written and verbal communication skills.
- Strategic content creation and excellent writing skills.
- Ability to work independently and in a team environment.
- Exceptional time management skills including the ability to handle multiple clients with changing priorities.
- Experience managing including Sina Weibo, Wechat, Lofter, Youku, Facebook, and new up-coming Chinese social media platforms.
- Knowledge of social media and analytics software (Google Analytics, Sina Weibo Insights, Wechat Back-end Management etc.).
- Working knowledge of social media paid advertising campaigns including Sina Weibo, Wechat, and Lofter
- Strong understanding of user-generated content management, content marketing and reputation management.
- Strong, professional written and verbal communication skills.
- Strategic content creation and excellent writing skills.
- Ability to work independently and in a team environment.
- Exceptional time management skills including the ability to handle multiple clients with changing priorities.
关于Mailman Group 上海邮人
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