职位描述
The successful applicant will join a rapidly growing team of entrepreneurial individuals with significant branding, marketing and digital experience within China, as well as in international markets.
The role will offer the challenge of creating and leading digital brand strategies for a series of iconic international brands, working chiefly on China’s leading social media platforms.
Key Responsibilities
Planning and Content Creation
Establishing distinct social brand voices for a range of fashion, luxury and hospitality clients
Implementation of brand guidelines, core messaging and visual identity across all social media content
Content planning, creation and copywriting for Weibo, WeChat and additional platforms as required
Overseeing social media asset creation (photo, video, graphic design) and asset management
Strategy and Campaign Execution
Contributing to, and implementing strategic briefs across social platforms together with Digital Strategy team
Responsibility for delivering against monthly performance goals and campaign KPIs
Develop and expand Key Opinion Leader/blogger outreach efforts
Campaign cooperation with digital media platform partners
Social media project management and live-posting at client events (shows, product launches)
Insights, Community Management and Reporting
Planning and creation of client performance reports and account analysis
Implementation of community management protocols for client accounts
Implementation of customer service protocols for client accounts
Benchmarking of client competitors' performance on social media channels
Monitor current, relevant trends in social media tools, applications, channels, design and strategy
The role will offer the challenge of creating and leading digital brand strategies for a series of iconic international brands, working chiefly on China’s leading social media platforms.
Key Responsibilities
Planning and Content Creation
Establishing distinct social brand voices for a range of fashion, luxury and hospitality clients
Implementation of brand guidelines, core messaging and visual identity across all social media content
Content planning, creation and copywriting for Weibo, WeChat and additional platforms as required
Overseeing social media asset creation (photo, video, graphic design) and asset management
Strategy and Campaign Execution
Contributing to, and implementing strategic briefs across social platforms together with Digital Strategy team
Responsibility for delivering against monthly performance goals and campaign KPIs
Develop and expand Key Opinion Leader/blogger outreach efforts
Campaign cooperation with digital media platform partners
Social media project management and live-posting at client events (shows, product launches)
Insights, Community Management and Reporting
Planning and creation of client performance reports and account analysis
Implementation of community management protocols for client accounts
Implementation of customer service protocols for client accounts
Benchmarking of client competitors' performance on social media channels
Monitor current, relevant trends in social media tools, applications, channels, design and strategy
任职要求
Requirements
Native Chinese speaker
Fluent English speaker
University degree
Min. 1 year experience in a social media management, copywriting or content creation role
Strong project management and organisational skills
Fashion, luxury or consumer goods industry experience a plus
Entrepreneurial attitude, ability to define tasks and manage own schedule to meet tight deadlines
Native Chinese speaker
Fluent English speaker
University degree
Min. 1 year experience in a social media management, copywriting or content creation role
Strong project management and organisational skills
Fashion, luxury or consumer goods industry experience a plus
Entrepreneurial attitude, ability to define tasks and manage own schedule to meet tight deadlines
福利
具体薪资待遇面议 请发送简历和作品集至HRBeijing@hotpotdigital.cn
关于Hot Pot Digital
Hot Pot Digital is a dynamic social media and digital marketing agency, 我们不卖火锅！
