Creative Copy Writer     

Key Responsibilities
Close familiarity with the major social media platforms in China, including but not limited to WeChat and Weibo
Ability to create, explore and develop a range of brand voices for clients across diverse industry sectors (fashion, luxury, beauty, automotive, travel)
Proven ability writing for multiple platforms and in multiple formats in Chinese, e.g. tagline, Weibo posts, WeChat content, longer-form editorial content
Working with Social Media Managers and Digital Strategists to ensure copy tone and voice is on brand and in accordance with client’s brand strategy
Working with the team to develop creative digital campaigns that fulfil clients’ criteria, and writing copy that accord with the marketing strategy
Copy based creative input into new business pitches
Integration of relevant social media engagement mechanisms into copy writing
Development and sharing of proprietary copy writing best practices with internal Digital Strategy team

主要职责
熟知国内主要的新媒体社交平台，包括但不限于微信、微博
为不同行业的客户 （时尚、奢侈品、美容用品、汽车、旅游等行业） 策划并制定其品牌声音，确保制定的品牌声音符合其特有的品牌形象
拥有在不同线上平台撰写不同形式中文文案的经验，内容包括：品牌广告、 微博内容、 微信内容、 长篇文章的等
与社交媒体经理和数字策略师合作，确保文案能够展示品牌形象，符合品牌营销策略
与整个团队一起策划富有创意的、符合客户要求的线上营销活动，并撰写符合品牌营销策略的文案
为新项目的竞标撰写创意内容
将社交媒体的活动机制有效地融入到文案撰写中
与公司内部团队分享优秀的原创文案

Excellent Chinese creative copy writing skills
Ability to communicate in basic English
Bachelor’s degree or above
At least 2 years of copy writing or editorial experience in an advertising or marketing environment
Familiarity with the major new digital platforms in China, sensitivity to online trends and hot topics
Fashion, luxury or consumer goods industry experience a plus
Portfolio/writing samples must be provided

具体要求
能够很好地驾驭中文
能够用英文完成最基本的交流
大学本科及以上文凭
2年以上广告或营销领域的文案或编辑经验
熟悉国内主要新媒体平台，关注时下潮流及热点
对时尚感兴趣
有时尚、奢侈品或快消行业从业经验者优先
提交作品集

具体薪资待遇面议 请发送简历和作品集至HRBeijing@hotpotdigital.cn